Amazon has launched Amazon Inspire, integrating TikTok-style short-form videos and image feeds into the Amazon Shopping app. This follows the growing trend of short-form videos on platforms such as TikTok, Instagram, and YouTube.
Inspire is a means by which Amazon customers can find and purchase products of their potential interest, sourced from influencers, brands, and other consumers.
The time has come for Amazon’s brands to take advantage of this new shopping feature and gain more product visibility.
What is Amazon Inspire?
A new in-app shopping feed, Inspire, is customized with shoppable images and videos based on your chosen engagements and interests. Discover new products or find ideas for what to buy in minutes, all based on your preferences, and then shop for those items on Amazon. Inspire is the place to discover and shop, whether taking a stroll or looking for ideas for your next purchase.
Customers can find products they never thought they would need or be interested in and brands get an opportunity to reach out to new customers who did not know about the existence of their products. Inspire was designed to make shopping fun and more engaging for discovering new products than traditional product listings.
How Does Amazon Inspire Work?
For customers, it’s simple. Once Inspire opens, users will be asked to choose from a list of interests. Once they select the categories that interest them, video and photo content is delivered to the Shopping feed based on those choices. As mentioned, customers buy products by scrolling through the feed. Once they reach what they are interested in.
Additionally, Amazon allows businesses to improve their customer engagement and sales more efficiently with unique features such as enhanced brand content, EBC, and premium A+ content. With A+ content, sellers can use visual elements such as interactive hotspots, picture carousels, comparison tables, and video modules.
Who Can Post Content On Amazon Inspire?
You cannot send a message directly to Amazon Inspire, but three forms of content can be created.
- Amazon customers: Amazon customers can appear on Inspire by posting a product review with a video or image. It’s impossible to choose which reviews end up in the Subscriptions feed; They are generated randomly.
- Amazon Influencer: If you are a member of the Amazon Influencer program, any photo or video you post on your front page will be considered for inclusion in Inspire.
- Brands: If your brand is included in the Amazon Brand Registry and has a live Amazon store, the product images you post on Amazon will be eligible to appear on Inspire.
Benefits Of Amazon Inspire For Brands
One benefit of showcasing your products on Inspire is helping new customers discover your brand and products.
- Increased exposure and brand awareness.
- Ability to increase your conversion rate.
- Opportunity to create customized branded posts.
- Showcase your product’s lifestyle images and videos.
- Your customers have the option to purchase your products directly from your feed without visiting your listings.
Inspire Best Practices for Brands
Because the Amazon Inspire brand feeds directly from Amazon Posts, it boils down to whether your posts will capture the attention of your intended consumers with meaningful, quality content. Below are seven best practices for brands to consider when creating an Amazon post to appear on Amazon Inspire:
- Make sure your images are high-resolution and at least 1000x1000px in size.
- Add more than one product in a single post.
- Post on a regular cadence.
- Diversify lifestyle across multiple products, genders, and applicable categories (such as men’s, women’s, family, etc.).
- Post the most pertinent information in the first 70 characters of the caption. After 70, captions are truncated.
- Sometimes, follow your social media strategy from other platforms, such as Instagram.
- Use content featuring an influencer or partnership, as we’ve seen some uptick in engagement for these posts.
How Can Amazon Inspire Brands To Profit?
- By giving brands a platform to connect with a larger audience, Amazon inspires brands to make money.
- Amazon assists sellers with a variety of marketing and advertising tools to increase visibility and attract new customers.
- Amazon provides brands with insightful information and data that enable them to understand their target market better and adjust their marketing strategy accordingly.
- Amazon helps brands maximize their profitability and achieve long-term success by collaborating directly with them and giving them the required tools.
- Increase exposure, brand awareness, and conversion rates.
- Showcase your product’s lifestyle images and videos.
- Shorten the customer journey by allowing them to purchase directly from the feed.
Are Your Products On Amazon Inspire? (How to Check)
If you’re an Amazon seller, you might wonder whether Amazon Inspire has already featured your products. But there’s no easy way to find out because Inspire doesn’t have its own Amazon region. According to Amazon consulting experts, the easiest way to be sure is to search for your item on Amazon and then check for the Inspire logo next to the item’s title.
If you own a brand, you should actively post content on Amazon posts to increase the chances of your products appearing in customers’ shoppable feeds.