The menu isn’t only about what you sell, it can boost your sales. If you use a bright electronic menu board, your menu can guide what customers order, draw attention to your most profitable dishes and help your business earn more. The secret? Using colors and images in a smart way.
Here are some ways to use color and imagery on your digital menus to boost your sales.
- Use Color to Guide Attention
Different colors can cause us to feel and behave differently. Certain colors in the food industry can actually make people feel hungrier.
- Red and yellow are often used to get people to feel hungry and pay attention fast. You can use them to mark specials; combo offers or bestsellers.
- Green suggests that something is fresh, good for your health and environmentally friendly—perfect for salads, smoothies or dishes made with plants.
- Black and white highlight the difference and elegance of premium items.
With an electronic menu board, you can quickly play with the colors and update them whenever you like or based on how your customers behave.
- Highlight High-Margin Items with Color Blocks
You can use colorful backgrounds or thick borders to highlight a few menu items. If you want to promote a high-margin combo or a dish that’s only available for a short time, highlight it with a bright or colorful background.
With digital menu boards, it’s very simple and doesn’t take much time. You don’t have to print new menus; you can simply update the screen.
- Post Images That Make Viewers Want to Try the Food
A great image can help your business succeed. Showing attractive photos of your best dishes can lead to more impulse buys and help customers who haven’t decided yet.
Take photos that focus on your best-looking meals.
- To look professional, use the same lighting and background for all your images.
- Try moving the camera such as with a slow zoom, to catch the audience’s attention.
Using electronic displays, you can change the menu, use slides and include short videos. It makes your menu fun and keeps your guests coming back.
- Use different levels of importance in your visuals
Arrange the menu in a way that makes the eye focus on what you hope your customers will order. Choose the right size, color and location for images to help the audience move through your design.
- Make sure highlighted products are easy to find due to their size and color
- Go for light colors on the sides and for add-ons
High-margin products should be placed near the top or in the center of the display.
Digital menus allow you to experiment with the layout and find the best option.
- Change Colors for the Time of Day
A further benefit of electronic menu boards is that they are easy to update. Update your colors and images to reflect breakfast, lunch or dinner. Start with bright, sunrise colors in the morning and end the day with darker, cosier colors to fit the mood of the meal.
Final Thoughts
Choosing the right colors and pictures can help your menu sell your products even while it’s silent. Using digital menu boards, you can easily make changes, try out ideas and keep your restaurant’s look current.
If you’re ready to make your menu more exciting, read on. Let your electronic menu board do the advertising after you have set up your colors and pictures.