Deodorant Market – United States

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 6.3% (2024-2032)

The US deodorant market is experiencing steady growth, driven by increasing consumer demand for personal grooming products and innovative formulations. Rising awareness of hygiene and the popularity of natural and eco-friendly deodorants are further boosting the market. The introduction of diverse product offerings is expanding the consumer base. According to the latest report by IMARC Group, the market size is projected to grow at a CAGR of 6.3% from 2024 to 2032.

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US Deodorant Industry Trends and Drivers:

Growing Demand for Natural and Organic Deodorants:

• Increasing consumer awareness of product ingredients has led to a shift toward deodorants free from chemicals like parabens, aluminum, and synthetic fragrances.
  This trend is part of a broader movement toward cleaner, eco-friendly beauty and personal care products.
• Rise of Gender-Neutral Deodorants:
• Changing societal norms around gender identity and inclusivity are driving the demand for gender-neutral deodorants.
  Brands are offering products with packaging and fragrances that appeal to a wider audience, avoiding gender-specific designations.
• Sustainability Focus:
• Manufacturers are adopting recyclable or biodegradable packaging materials to meet growing consumer demand for sustainable products.
  Ethical consumerism and environmental responsibility are becoming more prominent factors influencing purchasing decisions.
• Expansion of E-Commerce Platforms and Subscription Models:
• The rise of e-commerce and direct-to-consumer sales channels provides consumers with more convenience and personalized solutions.
  Subscription models offer continuous product availability, ensuring a steady supply based on individual preferences.
• Post-Pandemic Emphasis on Hygiene:
• The heightened focus on hygiene following the COVID-19 pandemic is driving innovation in deodorants with longer-lasting protection and skin-friendly formulas.

Market Growth Drivers

• Increasing Consumer Awareness about Personal Hygiene and Grooming:
• The emphasis on personal care routines has made deodorant a staple product, leading to higher demand across various demographics.
• Growing Health Consciousness:
• Consumers are seeking deodorants that are effective in odor control and safe for long-term use, which has paved the way for the rise of natural and organic deodorants with non-toxic and skin-friendly ingredients.
• Rising Purchasing Power:
• The increasing purchasing power of urban consumers is driving demand for premium and innovative deodorant products.
  Consumers are willing to invest in high-quality deodorants that provide enhanced performance, such as anti-staining or clinical-strength formulas.

Market Trends Shaping Product Offerings

• Impact of Social Media and Influencer Marketing:
• Social media and influencer marketing are playing crucial roles in boosting product awareness and influencing purchasing decisions, especially among younger consumers.
• Rapid Expansion of Online Retail Channels:
• Online retail channels have made deodorants more accessible, providing a wide range of options for immediate purchase.
  The shift toward e-commerce is also driving competition among brands, encouraging innovation in product formulations and packaging.
• Focus on Sustainability and Ethical Consumerism:
• The growing focus on sustainability is pushing brands to adopt environmentally responsible practices, such as using recyclable packaging and cruelty-free testing.
  Brands are aligning with consumer values by promoting ethical and sustainable production practices, resonating with conscious consumers.

The convergence of these factors ensures sustained growth for the U.S. deodorant market, which continues to evolve with changing consumer preferences, technological advancements, and a focus on sustainability and inclusivity.

U.S. Deodorant Market Forecast & Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Sprays
• Roll-On
• Creams
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Breakup by Packaging Type:

• Metal
• Plastic
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.  IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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