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ToggleSaudi Arabia Travel & Tourism Market Overview
According to the TechSci Research report, “Saudi Arabia Travel & Tourism Market – By Region, Competition, Forecast & Opportunities, 2030F,” the Saudi Arabia Travel & Tourism Market was valued at USD 53.87 billion in 2024 and is projected to reach USD 100.23 billion by 2030, growing at a CAGR of 10.90% during the forecast period.
The Kingdom of Saudi Arabia is witnessing a profound transformation in its travel and tourism landscape, driven by massive government investments, international collaborations, and strategic diversification initiatives under Vision 2030. The nation is rapidly positioning itself as a global tourism hub, shifting from being primarily a destination for religious pilgrimages to a multifaceted travel hotspot offering luxury, adventure, culture, and business opportunities.
Industry Key Highlights
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Market Size (2024): USD 53.87 billion
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Expected Market Size (2030): USD 100.23 billion
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CAGR (2024–2030): 10.90%
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Key Growth Drivers: Vision 2030 reforms, luxury destination development, expanded air connectivity, and digital marketing
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Leading Purpose of Visit: Leisure and Recreation
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Fastest-Growing Region: Eastern Province
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Major Companies: Seera Group, Red Sea Global, Saudi Telecom Company, Etihad Airways PJSC, Ace Travel Group
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Transforming Saudi Arabia into a Global Tourism Powerhouse
Saudi Arabia’s travel and tourism sector is undergoing an unprecedented transformation. Once recognized primarily for its religious tourism centered around Makkah and Madinah, the Kingdom is now expanding its tourism base to attract international travelers seeking luxury experiences, cultural immersion, and adventure tourism.
The government’s Vision 2030 initiative is at the heart of this evolution. By fostering infrastructure development, opening visa policies, and launching mega tourism projects, Saudi Arabia is charting a new course for economic diversification. Tourism now stands as a central pillar of the Kingdom’s non-oil growth strategy, expected to contribute 10% of the national GDP by 2030.
Major Market Drivers
1. Vision 2030 and Economic Diversification
The most influential driver behind the Kingdom’s tourism boom is Saudi Vision 2030, a national blueprint aimed at reducing oil dependency and creating a sustainable, diversified economy. Under this framework, tourism is being prioritized as a strategic growth sector, with large-scale investments in infrastructure, entertainment, and hospitality.
The government has launched ambitious projects such as The Red Sea Development, Qiddiya Entertainment City, Amaala, and NEOM, each designed to attract distinct tourist segments. These mega-destinations blend natural beauty, cultural authenticity, and modern luxury, setting new global standards for sustainable tourism.
2. Expansion of Air Connectivity and Aviation Infrastructure
Air connectivity has become a cornerstone of Saudi Arabia’s tourism expansion strategy. Through the Air Connectivity Program (ACP) launched in 2021, the Kingdom has introduced over 60 new international routes, linking Riyadh, Jeddah, and Dammam to key destinations across Asia, Europe, and Africa.
Flagship carriers such as Saudia and the newly launched Riyadh Air play vital roles in this growth. Riyadh Air, backed by the Public Investment Fund, aims to connect the capital to 100 global destinations by 2030, transforming the city into a leading regional aviation hub. Improved air access not only enhances inbound travel but also encourages outbound and domestic tourism.
3. Development of Luxury Resorts and Entertainment Projects
Saudi Arabia is redefining luxury tourism in the Middle East. The Red Sea Global Project alone covers 28,000 square kilometers and includes more than 90 islands, pristine beaches, coral reefs, and desert landscapes. Similarly, Qiddiya focuses on entertainment, sports, and adventure, while Amaala is being developed as a wellness and ultra-luxury retreat along the northwest coast.
These developments are attracting global hospitality brands such as Marriott, Accor, and Aman, signaling strong investor confidence. By creating premium tourism destinations, Saudi Arabia is successfully diversifying beyond its religious tourism base and establishing itself as a year-round global leisure destination.
4. Strategic Marketing and Global Branding
Saudi Arabia’s marketing and promotional campaigns are playing a pivotal role in shaping its tourism identity. The “Visit Saudi” campaign has effectively showcased the Kingdom’s unique attractions — from ancient heritage sites like AlUla and Diriyah to contemporary entertainment and luxury experiences.
Collaborations with international media, travel influencers, and participation in global travel expos have amplified the country’s tourism visibility. These campaigns emphasize diversity, authenticity, and hospitality, reshaping global perceptions and enticing travelers to explore Saudi Arabia as a top-tier destination.
5. Rise in Domestic Tourism and Leisure Spending
Domestic tourism has surged due to infrastructure improvements, relaxed travel restrictions, and cultural revitalization. Major cities now host world-class sporting events, music festivals, and art exhibitions, drawing local and regional visitors.
The Saudi Tourism Authority’s “Summer is Around You” campaign and incentives like the Saudi Seasons Program have further stimulated domestic exploration, encouraging citizens and residents to discover their own country’s natural and cultural wealth.
Emerging Trends in the Saudi Arabia Travel & Tourism Market
1. Digital Transformation in Travel Services
Technology is reshaping every aspect of the Saudi travel industry. From AI-driven booking systems to smart tourism apps, the Kingdom is embracing innovation to enhance traveler convenience. The integration of 5G connectivity, online visa applications, and virtual reality tours are redefining the travel experience.
The rise of online travel agencies (OTAs) and mobile booking platforms such as Almosafer and Seera Group’s digital tools has further accelerated digital adoption, making travel planning seamless and accessible.
2. Sustainable and Eco-Tourism Development
Sustainability has emerged as a central focus in Saudi Arabia’s tourism planning. Projects like The Red Sea Development are being constructed using renewable energy, zero waste policies, and coral reef preservation measures.
Eco-tourism, desert camping, and cultural heritage tours are gaining traction among environmentally conscious travelers. Saudi Arabia’s dedication to sustainable luxury reflects its commitment to long-term environmental stewardship.
3. Rise of Cultural and Heritage Tourism
With sites such as AlUla, Diriyah, and the UNESCO-listed Historic Jeddah, Saudi Arabia is leveraging its rich cultural heritage to attract global tourists. Festivals celebrating local music, art, and cuisine — like Riyadh Season and AlUla Moments — are drawing millions annually.
Cultural tourism not only promotes Saudi traditions but also aligns with the Kingdom’s objective to enhance global cultural exchange and generate employment in creative industries.
4. Health, Wellness, and Adventure Tourism
Health-conscious travelers are seeking rejuvenating experiences that combine luxury with wellness. The Amaala project, for instance, focuses on wellness retreats, holistic therapies, and marine-based recreation. Meanwhile, adventure tourism — including hiking, scuba diving, and desert safaris — is on the rise, particularly among younger demographics.
This blend of health, nature, and adrenaline-driven travel is diversifying the Kingdom’s tourism offerings and appealing to global explorers.
5. Growth of Business and Event Tourism
The Saudi government’s push to become a regional MICE (Meetings, Incentives, Conferences, and Exhibitions) hub is another major growth trend. Riyadh and Jeddah are increasingly hosting international trade fairs, expos, and business summits, leveraging world-class convention centers and modern infrastructure.
As more global corporations set up regional headquarters in Saudi Arabia, business tourism is expected to become a vital contributor to overall travel revenues.
Segmental Insights
By Purpose of Visit: Leisure & Recreation Leads
The Leisure & Recreation segment dominates and continues to grow rapidly. Vision 2030’s emphasis on entertainment, cultural festivals, and sports tourism has created abundant leisure opportunities. From Formula 1 races and international music concerts to desert camping and coastal retreats, Saudi Arabia’s leisure tourism is diversifying beyond traditional travel.
This segment is also fueled by rising disposable incomes and a youthful demographic eager to engage with global entertainment and cultural trends.
By Region: Eastern Province – The Fastest Growing Hub
The Eastern Province is emerging as a key tourism hub with its coastal beauty, cultural landmarks, and growing hospitality infrastructure. In 2024, the region hosted over 19 million visitors, a 27% rise from the previous year, contributing SAR 27.8 billion in spending.
The province approved 17 new tourism projects worth SAR 12.7 billion, adding thousands of new hotel rooms. Destinations like Al-Ahsa, which saw a 500% increase in visitors, demonstrate how regional tourism is thriving through government incentives and improved infrastructure.
Competitive Analysis
The Saudi Arabia Travel & Tourism Market features a robust mix of domestic enterprises, global airlines, and diversified service providers. Competition is intensifying as companies innovate across booking platforms, hospitality offerings, and entertainment experiences.
Leading Market Players:
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Saudi Telecom Company: Enhancing digital tourism through smart connectivity and 5G-based travel applications.
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Etihad Airways PJSC: Expanding regional air links and luxury travel experiences.
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Seera Group Holding Co: A leading travel management firm driving digital transformation in Saudi travel booking.
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Red Sea Global: Developer of sustainable luxury tourism projects aligned with Vision 2030.
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Al Riyadh Travel and Tourism Co, Zahid Travel Group, and Ace Travel Group: Offering diversified travel solutions for leisure and business travelers.
Competitive Strategies:
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Expanding partnerships with global hospitality brands.
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Investing in AI-based travel management systems.
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Leveraging data analytics to understand traveler preferences.
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Promoting eco-friendly and experience-based travel packages.
This competitive ecosystem is propelling innovation and driving Saudi Arabia’s global tourism competitiveness.
Future Outlook
The future of Saudi Arabia’s Travel & Tourism Market is exceptionally bright. With continued investment, evolving consumer trends, and technological innovation, the Kingdom is on track to become one of the top global tourism destinations by 2030.
Key Growth Enablers for the Next Decade:
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Completion of mega-projects such as NEOM, Amaala, and Diriyah Gate.
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Sustained investment in aviation, smart mobility, and digital infrastructure.
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Continued relaxation of visa policies through eVisas and multi-entry permits.
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Promotion of cultural inclusivity and international events to attract global audiences.
Saudi Arabia’s strategy focuses not only on increasing tourist arrivals but also on enhancing the quality of the travel experience, promoting long-term visitor loyalty, and ensuring sustainable economic benefits for local communities.
10 Benefits of Purchasing the TechSci Research Report
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Comprehensive Market Analysis: Gain a detailed understanding of the Saudi travel and tourism ecosystem.
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Forecast Accuracy: Reliable projections of growth trends up to 2030.
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Strategic Decision Support: Enables stakeholders to identify profitable investment opportunities.
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In-Depth Competitive Landscape: Insights into the key players and their strategic initiatives.
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Emerging Trends Analysis: Covers technological, cultural, and behavioral shifts driving tourism.
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Regional Focus: Detailed evaluation of growth potential across key provinces.
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Policy and Regulation Insights: Understand the impact of Vision 2030 and tourism reforms.
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Market Segmentation: Clear categorization by purpose of visit, type, and traveler profile.
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Consumer Behavior Insights: Understand preferences shaping domestic and international tourism.
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Customization Options: Tailored data and insights to align with specific business objectives.
Conclusion
Saudi Arabia’s Travel & Tourism Market is experiencing a historic transformation, symbolizing the nation’s broader shift toward modernization and global integration. Anchored by Vision 2030, the Kingdom is seamlessly blending its cultural heritage with modern innovation, positioning itself as a destination that offers something for every traveler — from spiritual enrichment to luxury relaxation and adventurous exploration.
The rapid progress in infrastructure, connectivity, and sustainability is setting the stage for long-term success. As Saudi Arabia continues to open its doors to the world, its travel and tourism sector will not only drive economic growth but also redefine how the world experiences the Middle East — dynamic, diverse, and deeply captivating.
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