Saudi Arabia Beauty And Personal Care Market Overview
Market Size in 2024: USD 4.6 Billion
Market Forecast in 2033: USD 6.4 Billion
Market Growth Rate: 3.7% (2025-2033)
According to the latest report by IMARC Group, the beauty and personal care market size in Saudi Arabia was valued at USD 4.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% from 2025-2033.
Saudi Arabia Beauty And Personal Care Industry Trends and Drivers:
The Saudi Arabian beauty and personal care market is currently undergoing very expansive growth due to several very transformational elements that drive consumers’ preferences and market dynamics. One major driver is the growing focus on self-care and personal grooming. With increasing attention on their own general well-being, more consumers are demanding personal care products like skincare, haircare, and wellness items. The global trend towards self-care is particularly high among the younger crowd, who are now adopting grooming habits that are in tune with international beauty aesthetics. The new-age concepts of social media and e-commerce have been further instrumental; they provide these consumers with a space to discover new products and read reviews affecting their purchasing decision. Furthermore, the rise in availability of premium and mass beauty products, catering to the diversified needs of the population, balancing prestige and affordability among different segments.
Technology also contributes a great deal to the advancement of the beauty and personal care market in Saudi Arabia. The integration of augmented reality and virtual reality into the beauty shopping experience raises consumer engagement. These technologies allow consumers to virtually try on beauty makeup, skincare, and cosmetics, allowing a more customized and interactive shopping experience. This turn towards technology-led beauty retail is gaining traction across online and offline avenues. Indeed, with greater adoption and propagation among the local populace, beauty and personal care product buying has become one of the most-used activities on digital platforms in Saudi Arabia. E-commerce is going to grow even stronger simply because it offers comfortable accessibility and a collection of a number of products over physical stores.
The retail scene in Saudi Arabia has been changing ever since, with specialist retailers, hypermarkets, supermarkets, and online platforms competing for the attention of consumers. Specialist retailers continue to be in the front lines in the market of upscale products, while hypermarkets and supermarkets are commanding large portions of the mass product category. Meanwhile, online retailing, which rose to fame lately because of the changing digital landscape in consumer shopping experience, has gained steady momentum; consumers are drifting toward platforms that can give them a smooth purchasing process, product variety, and competitive pricing. This increasing shift in momentum toward online shopping not only extends the market reach but also provides convenience and accessibility to serve the needs of the consumers. As these potentialities continue into the momentum of advancement, the beauty and personal care market in Saudi Arabia would go along with trends toward innovation and new market entrants that will benefit further in adding value to the consumer’s experiences.
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Saudi Arabia Beauty And Personal Care Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Personal Care Products
- Hair Care Products
- Shampoo
- Conditioner
- Hair Oil
- Others
- Skin Care Products
- Facial Care Products
- Body Care Products
- Lip Care Products
- Bath and Shower Products
- Oral Care Products
- Toothbrushes and Replacements
- Toothpaste
- Mouthwashes and Rinses
- Others
- Men’s Grooming Products
- Fragrances and Perfumes
- Hair Care Products
- Cosmetics/Make-up Products
- Facial Cosmetics
- Eye Cosmetic Products
- Lip and Nail Products
- Hair Styling and Coloring Products
Category Insights:
- Premium Products
- Mass Products
Distribution Channel Insights:
- Specialist Retailers
- Hypermarkets/Supermarkets
- Online Retailing
- Others
Regional Insights:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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