Poultry Market Size, Share & Growth 2025-2034

The poultry market includes the production, processing, and distribution of poultry products such as chicken, turkey, and eggs. Poultry is a key source of protein and is widely consumed across the globe due to its relatively low cost compared to other types of meat. The market is influenced by various factors including consumer preferences, changing dietary patterns, health trends, and technological advancements in poultry farming and production processes.

Poultry Market Size

The poultry market size reached approximately USD 325.41 billion in 2024, driven by the growing demand for poultry meat and eggs. Poultry continues to be one of the most consumed animal proteins worldwide due to its affordability and versatility in cooking. With the increasing awareness of the health benefits of poultry consumption, especially chicken, the demand is expected to continue rising.

Between 2025 and 2034, the poultry market is projected to grow at a modest CAGR of 0.40%. By the end of the forecast period in 2034, the poultry market is expected to reach around USD 401.97 billion. This growth is attributed to several factors, including increasing production capabilities, expanding global trade, and the development of new poultry-related products to meet changing consumer preferences.

Poultry Market Trends

Several key trends are shaping the poultry market, affecting production, distribution, and consumption patterns. These trends include:

Shift Towards Health-Conscious Eating: As consumers become more health-conscious, there is a rising preference for leaner meats like chicken over beef and pork. Poultry is considered a healthier alternative due to its lower fat content and higher protein levels, which is driving demand.

Increase in Processed Poultry Products: The demand for processed poultry products, such as frozen chicken, nuggets, and ready-to-eat meals, is increasing. This trend is driven by busy lifestyles, where convenience and time-saving are essential factors for consumers.

Sustainability in Poultry Farming: With growing concerns about environmental sustainability, the poultry industry is increasingly adopting more sustainable farming practices. This includes reducing water and energy consumption, improving feed efficiency, and addressing animal welfare concerns.

Rise in Organic and Free-Range Poultry: Consumer demand for organic and ethically raised poultry products is on the rise, especially in developed markets like North America and Europe. These products are perceived as healthier and more humane alternatives, creating new opportunities for poultry producers.

Technological Advancements: The poultry industry is also benefiting from innovations in farming techniques and processing technologies. Automation, precision farming, and improvements in genetics are increasing productivity and efficiency in poultry farming.

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Poultry Market Segmentation

Type
Broiler
Eggs

End Use
Food Service
Retail

Distribution Channel
Business to Business
Traditional Retail Stores
Modern Retail Stores

Region
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

Poultry Market Growth

The growth of the poultry market can be attributed to several factors:

Rising Global Population: As the global population continues to grow, the demand for affordable protein sources like poultry is expected to rise. Poultry farming is able to scale to meet this demand due to its efficient production and lower costs compared to other forms of livestock farming.

Economic Development in Emerging Markets: Countries in Asia-Pacific, Africa, and Latin America are experiencing rapid economic growth, leading to rising disposable incomes and changing dietary habits. As people in these regions move toward higher-protein diets, the demand for poultry is growing.

Technological Advancements: The implementation of advanced technologies, such as genetic selection for better-performing poultry breeds, automation in processing plants, and more efficient feed formulations, is driving growth in the poultry industry. These innovations help improve yield and reduce costs, making poultry more affordable and accessible.

Demand for Convenient Products: Busy lifestyles are driving demand for ready-to-eat and ready-to-cook poultry products. The growth in foodservice and the quick-service restaurant (QSR) sector is contributing significantly to the demand for processed poultry.

Increasing Awareness of Poultry’s Nutritional Value: Poultry meat is a rich source of protein, vitamins, and minerals, which makes it a popular choice among health-conscious consumers. The growing awareness of its nutritional benefits supports long-term growth in the poultry sector.

Poultry Market Forecast

The poultry market is expected to continue growing steadily over the forecast period from 2025 to 2034. The market is projected to grow at a CAGR of 0.40%, reaching an estimated value of USD 401.97 billion by 2034. Key factors driving this growth include the rising demand for affordable protein sources, the increasing popularity of processed poultry products, technological innovations, and growing awareness of the nutritional value of poultry.

The increasing focus on sustainability, advancements in poultry farming techniques, and consumer demand for organic and ethically raised poultry are expected to shape the future of the market. In emerging markets, rising incomes and urbanization will continue to drive the consumption of poultry, ensuring continued growth for the industry.

Competitor Analysis

Tyson Foods Inc.: One of the largest poultry producers in the world, Tyson Foods offers a wide range of poultry products, including fresh chicken, frozen poultry, and processed poultry products like chicken nuggets and sausages.

Industrias Bachoco, S.A.B. de C.V.: A leading poultry company in Mexico, Bachoco is a major player in the Latin American poultry market, producing a variety of poultry products including chicken, turkey, and processed products.

Cargill Inc.: A global agricultural giant, Cargill has a significant presence in the poultry market, offering a wide range of poultry products and services, including feed, live poultry, and processed meats.

JBS S.A.: Known for its presence in the global meat industry, JBS S.A. is a key player in the poultry market, offering products such as chicken, turkey, and value-added poultry products.

BRF S.A: A major Brazilian food company, BRF is a global player in the poultry industry, producing fresh, frozen, and processed poultry products for markets worldwide.

Charoen Pokphand Foods PCL: A leading Thai multinational company, Charoen Pokphand is a significant player in the global poultry industry, offering a wide range of poultry products for various international markets.

Grupo Nutresa S.A.: A Colombian food company with a strong presence in the poultry market, Grupo Nutresa produces poultry products that are widely distributed across Latin America.