North America Hand Sanitiser Market Outlook
According to Expert Market Research (EMR), the North America hand sanitiser market was valued at USD 2046 million in 2023, expanding at a CAGR of 52.40% from 2018-2023. Driven by the global COVID-19 pandemic and heightened hygiene concerns, the market is anticipated to continue its healthy growth trajectory through the forecast period of 2024-2032.
Hand sanitisers have become essential in personal care routines due to their effectiveness in eliminating germs and bacteria and their ease of use. These antiseptic solutions, available in gel, foam, or liquid forms, typically contain alcohol (ethanol or isopropanol) as the active ingredient, known for its germ-killing properties. Non-alcohol-based hand sanitisers, utilizing substances like benzalkonium chloride, are also gaining popularity for their non-drying properties and effectiveness.
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Market Drivers
Health Consciousness: The primary driver of the North America hand sanitiser market is the significant increase in health consciousness among consumers, particularly following global health crises. This shift has established hand hygiene as a regular personal practice, sustaining demand for hand sanitisers.
Technological Advancements: Innovations in product formulations have significantly contributed to market growth. Enhanced formulations that improve the effectiveness of hand sanitisers while offering skin compatibility and pleasant scents have attracted a broader consumer base. Products promising added benefits such as moisturization and vitamin enrichment are particularly appealing to health-conscious consumers.
Regulatory Support: Recommendations by health organizations such as the Centres for Disease Control and Prevention (CDC) and the World Health Organization (WHO) to use hand sanitisers as a preventive measure against infections have played a crucial role in the adoption of these products. Additionally, regulatory approvals have streamlined the market, facilitating the entry of new and innovative products.
Retail Infrastructure and E-commerce: The expansion of retail infrastructures and the exponential growth of e-commerce platforms have made hand sanitisers more accessible. The convenience of online shopping, coupled with the ability to compare products quickly, has significantly boosted sales.
Impact of COVID-19
The COVID-19 pandemic has significantly heightened public awareness about the importance of hand hygiene as a primary preventive measure against viruses and bacteria. This awareness has evolved into a long-term habit among consumers, significantly impacting the North America hand sanitiser market share.
Market Forecast
As the market progresses towards 2028, it is expected to continue expanding, driven by ongoing innovations, increased consumer health awareness, and the integration of hand sanitisers into daily hygiene routines. Companies focusing on sustainable practices and consumer-centric innovations are likely to capture larger market shares and lead the market.
The market is on a robust growth trajectory, driven by health concerns and hygiene practices. As the market evolves, stakeholders need to address challenges such as environmental impact and supply chain efficiency to sustain growth and remain competitive. The focus on innovative, consumer-friendly products and sustainable practices will be key to capitalizing on the opportunities that the expanding market presents.
North America Hand Sanitiser Market Segmentation
Market Breakup by Form
- Gel
- Liquid
- Foam
Market Breakup by Type
- Alcohol-Free
- Alcohol Content 50
- Alcohol Content 50-70
- Alcohol Content > 70
Market Breakup by Formulation
- Alcoholic
- Ethanol
- Isopropyl Alcohol
- N-Propanol
- Non-Alcoholic
- Benzalkonium Chloride
- Triclosan
- Others
Market Breakup by End Use
- Hospitals
- Household
- Restaurants
- Others
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Departmental Stores
- Drugstores
- Online
- Others
Market Breakup by Country
- United States of America
- Canada
Competitive Landscape
The EMR report examines the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions of the leading companies in the North America hand sanitiser market. Some of the major players explored in the report include:
- The Procter & Gamble Company
- S. C. Johnson & Son, Inc.
- Henkel AG & Co. KGaA
- Unilever PLC
- Reckitt Benckiser Group PLC
- Others
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