The latest report by IMARC Group, titled “Kombucha Tea Market Report by Type (Organic, Non-Organic), Tea Type (Green Tea, Black Tea, Oolong Tea, and Others), Flavour Type (Fruits, Regular/Original, Herbs and Spices, Flowers, and Others), Packaging Type (Glass Bottles, Aluminium Cans, PET Bottles, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others), and Region 2024-2032“, The global kombucha tea market size reached US$ 3.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.1 Billion by 2032, exhibiting a growth rate (CAGR) of 16.53% during 2024-2032.
Kombucha tea, derived from sweetened tea and a culture called Symbiotic Culture Of Bacteria and Yeast (SCOBY), is a fermented beverage with roots tracing back to ancient China. This fizzy elixir has surged in modern popularity due to its alleged health perks, including better digestion, boosted immunity, and detoxifying properties. Through fermentation, the tea becomes infused with a medley of beneficial bacteria, organic acids, and antioxidants. Its evolution has led to a plethora of flavors and formulations, catering to diverse tastes. Widely accessible in supermarkets, health stores, and online platforms, kombucha is increasingly finding its way into cafes and restaurants, expanding its market reach beyond traditional retail spaces.
Kombucha Tea Market Trends and Drivers:
The global kombucha tea market is thriving due to its expanding commercial presence worldwide. Additionally, the surge in consumer interest in health and wellness has bolstered its popularity, as many seek natural alternatives to carbonated and artificially sweetened beverages. Particularly, millennials and Gen Z, who prioritize sustainability and organic choices, are driving market growth. Moreover, continual innovations in flavor profiles and packaging are broadening its consumer base and encouraging regular consumption, fueling market expansion. Furthermore, increased investment in research to substantiate kombucha’s health benefits is enhancing consumer trust and boosting product sales. Moreover, the industry’s shift towards eco-friendly production methods and sustainable ingredient sourcing resonates with the global sustainability movement, further bolstering market growth.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/kombucha-tea-market/requestsample
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
- Organic
- Non-Organic
Breakup by Tea Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
Breakup by Flavour Type:
- Fruits
- Regular/Original
- Herbs and Spices
- Flowers
- Others
Breakup by Packaging Type:
- Glass Bottles
- Aluminium Cans
- PET Bottles
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Health Stores
- Online Retailers
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Brew Dr. Kombucha
- Asheville Kombucha Mamas, LLC (Buchi Kombucha)
- RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem)
- Flower of Life Ltd (Equinox Kombucha)
- GT’s Living Foods LLC
- Humm Kombucha LLC
- KeVita, Inc.
- Pure Steeps LLC (Wonder Drink)
- Reed’s, Inc.
- Remedy Kombucha Pty Ltd
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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