According to the TechSci Research report titled, “India Extruded Snacks Market – By Region, Competition, Forecast & Opportunities, 2020–2030F”, the India Extruded Snacks Market was valued at USD 547.89 million in 2024 and is anticipated to reach USD 989.09 million by 2030, growing at a CAGR of 6.54% during the forecast period. The market’s rapid evolution is a reflection of India’s dynamic socio-economic transformation, evolving food consumption patterns, and the increasing consumer appetite for convenience-driven, flavorful, and healthier snack alternatives.

Extruded snacks—created through high-temperature, high-pressure processes that shape and expand ingredients into crunchy, flavorful products—have become a staple in Indian households, retail stores, and e-commerce platforms. The combination of affordability, availability, and innovation in flavor and format has enabled extruded snacks to penetrate both urban and rural markets, making it one of the most promising segments in India’s fast-moving consumer goods (FMCG) sector.

Industry Key Highlights

• Market Valuation: The India Extruded Snacks Market stood at USD 547.89 million in 2024 and is projected to reach USD 989.09 million by 2030.

• Growth Rate: The market is poised to expand at a robust CAGR of 6.54% during 2025–2030.

• Key Growth Drivers: Rising disposable income, changing lifestyles, growing youth population, and expansion of retail networks.

• Dominant Region: South India is emerging as the fastest-growing regional market due to rapid urbanization and growing adoption of convenience foods.

• Emerging Channel: Online sales are witnessing exponential growth, driven by digital adoption and doorstep delivery convenience.

• Major Companies: PepsiCo, ITC Limited, Balaji Wafers, Bikaji Foods, and Bikanervala Foods Pvt. Ltd are leading players, continuously innovating with healthier and premium offerings.

• Consumer Shift: Increasing inclination toward low-fat, baked, and plant-based extruded snacks.

• Evolving Retail Landscape: Expansion of supermarkets, convenience stores, and online grocery platforms.

• Innovation Trends: Integration of regional flavors, sustainable packaging, and health-oriented ingredients.

• Target Demographic: Working professionals, students, and urban millennials driving demand for ready-to-eat, flavorful, and portable snacks.

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Market Overview

The Indian snack industry has undergone a revolutionary transformation over the past decade, moving from traditional fried items to an array of innovative, ready-to-eat extruded products. Extruded snacks—produced using grains such as corn, rice, tapioca, and mixed cereals—offer the perfect combination of taste, crunch, and convenience. As India’s middle-class population grows and urban lifestyles evolve, consumers are increasingly seeking products that are both quick to consume and satisfying in flavor and texture.

With changing dietary habits and an expanding consumer base, extruded snacks have transcended their traditional image of being children’s treats. Today, they appeal to consumers across all age groups and income levels. Moreover, the integration of local and global flavors, healthier formulations, and attractive packaging has helped manufacturers position extruded snacks as both indulgent and responsible choices.

Market Dynamics

1. Rising Urbanization and Lifestyle Changes

India’s rapid urbanization has brought about profound changes in consumer behavior. As more individuals migrate to cities and towns for education and employment, lifestyles have become busier and more time-constrained. This has spurred a growing preference for quick, on-the-go meals and snacks that require minimal preparation. Extruded snacks cater perfectly to these needs, offering a wide variety of options that can be consumed anytime, anywhere.

The increasing number of working professionals, coupled with rising participation of women in the workforce, has also accelerated the adoption of convenience foods. With longer working hours and limited time for traditional meal preparation, extruded snacks are being embraced as ideal between-meal options or light hunger solutions.

2. Expanding Middle Class and Rising Disposable Incomes

As disposable incomes continue to rise, particularly in urban and semi-urban areas, consumers are more willing to spend on premium and value-added snack products. This has encouraged manufacturers to experiment with newer flavors, healthier ingredients, and innovative packaging formats. The aspirational middle class seeks not just taste but also perceived value and health benefits, leading to the growth of baked, air-popped, or multigrain extruded snacks.

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3. Youth-Centric Consumption Patterns

India has one of the world’s youngest populations, with over 65% of its citizens below 35 years of age. This demographic plays a pivotal role in shaping consumption trends across categories—including the snacks segment. Young consumers prefer trendy, flavorful, and innovative products that reflect their personalities and fast-paced lifestyles. They are also more open to experimenting with fusion and global flavors, creating demand for innovative product variants.

Emerging Trends in the India Extruded Snacks Market

1. Healthier and Functional Snacks

Health consciousness is reshaping the Indian snacking landscape. Consumers are increasingly aware of the nutritional value of their food and are demanding products that combine taste with health benefits. Manufacturers are responding by introducing snacks made from alternative ingredients like quinoa, chickpeas, ragi, and multigrains. There is also a noticeable shift toward baked, roasted, and air-fried extruded snacks, reducing the reliance on deep-fried variants.

2. Regional and Fusion Flavors

Indian consumers have a deep-rooted love for regional flavors. To cater to this, manufacturers are introducing extruded snacks inspired by local cuisines—such as masala, tangy, and spicy blends. Simultaneously, there is rising interest in fusion flavors that combine Indian spices with international tastes, creating unique sensory experiences that appeal to a diverse consumer base.

3. Sustainable Packaging and Eco-Friendly Practices

Sustainability is gaining importance across industries, and the snacks segment is no exception. Brands are shifting toward recyclable and biodegradable packaging materials to appeal to environmentally conscious consumers. This shift not only supports India’s sustainability goals but also enhances brand image and consumer trust.

4. Digital Transformation and E-Commerce Boom

E-commerce is redefining how consumers purchase extruded snacks. Online platforms provide greater convenience, variety, and promotional offers, making them a preferred shopping channel. Subscription services and personalized recommendations are further enhancing customer engagement, ensuring continuous repeat purchases.

5. Innovation in Texture and Product Formats

Manufacturers are focusing on texture innovation to differentiate their offerings. From puffed rings and curls to crunchy sticks and multi-layered bites, product diversity is driving consumer excitement. Additionally, the use of novel ingredients and advanced extrusion technologies allows for creative product shapes, enhanced crunchiness, and longer shelf life.

Market Segmentation Overview

The India Extruded Snacks Market is segmented based on source, nature, type, sales channel, and region.

By Source

• Potato

• Corn

• Rice

• Tapioca

• Mixed Grains

• Others

Among these, corn-based and potato-based snacks dominate the market due to their versatility, taste, and affordability. However, multigrain and plant-based snacks are emerging as strong contenders in the health-conscious segment.

By Nature

• Regular

• Organic

The organic snacks segment is gaining traction as consumers seek products free from preservatives, artificial flavors, and synthetic additives.

By Type

• Sweet

• Savory

The savory snacks category holds the lion’s share of the market, driven by India’s cultural affinity for spicy, tangy, and masala-based flavors.

By Sales Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Specialty Stores

• Online

• Others

The online sales channel is the fastest-growing, propelled by increasing internet penetration and smartphone adoption across the country.

By Region

• North India

• South India

• East India

• West India

Among these, South India is witnessing the fastest growth, supported by its tech-savvy population, rising disposable income, and exposure to global food trends.

Market Drivers

1. Growing Demand for Convenience

The fast-paced lifestyles of Indian consumers have increased reliance on ready-to-eat and easy-to-carry food options. Extruded snacks provide the ideal solution, being both portable and satisfying.

2. Expanding Retail Infrastructure

Modern trade formats, supermarkets, and e-commerce have enhanced product accessibility and visibility, leading to higher consumption.

3. Product Innovation and Flavor Diversity

Continuous innovation in flavor combinations, texture, and health positioning is keeping the category vibrant and appealing to new demographics.

4. Aggressive Marketing and Branding

Celebrity endorsements, social media campaigns, and youth-focused branding have helped snack manufacturers capture consumer attention and build strong brand equity.

5. Rising Health Awareness

As consumers become more informed, they seek snacks that balance taste with health benefits—prompting the industry to invest in low-fat, gluten-free, and organic variants.

Competitive Analysis

The India Extruded Snacks Market is moderately consolidated, with several prominent players actively competing on innovation, flavor, price, and distribution.

Key Players

• PepsiCo, Inc.

• ITC Limited

• Balaji Wafers Private Limited

• Bikaji Foods International Limited

• Bikanervala Foods Pvt. Ltd.

• Atop Food Products Pvt. Ltd.

• Ceeta Industries Limited

• Ingredion Incorporated

• Shyam-G

• Ishida Co., Ltd.

Competitive Landscape Insights

• PepsiCo’s Lay’s and Kurkure dominate the mass market through strong branding, flavor innovation, and extensive distribution networks.

• ITC Limited’s Bingo! continues to innovate with bold flavors and regional blends that resonate with Indian consumers.

• Balaji Wafers and Bikaji Foods have capitalized on regional brand loyalty and affordability, strengthening their presence in Tier-2 and Tier-3 cities.

• Global ingredient companies like Ingredion are enabling healthier product formulations, while local manufacturers are exploring niche categories such as baked and multigrain snacks.

Future Outlook

The future of India’s extruded snacks market looks exceptionally promising. With growing consumer demand for both indulgent and health-oriented products, manufacturers are expected to diversify their portfolios further. The next phase of growth will be characterized by:

1. Health-Driven Innovation: Enhanced focus on nutrient-rich, fortified, and functional snacks.

2. Personalization: AI-driven customization of snack offerings based on taste preferences and purchase behavior.

3. Sustainability: Adoption of eco-friendly production and packaging methods.

4. Regional Expansion: Deeper penetration into semi-urban and rural markets through small-pack offerings and affordable pricing.

5. Technological Integration: Greater use of automation and extrusion advancements to improve product consistency and efficiency.

By 2030, India’s extruded snacks market is expected to be not only larger but also more diverse, inclusive, and innovation-led—serving as a vital component of the country’s evolving FMCG landscape.

10 Key Benefits of the Research Report

1. Provides comprehensive analysis of current market size, growth trends, and future projections.

2. Identifies emerging opportunities and potential investment hotspots.

3. Offers detailed segmentation based on product type, nature, sales channel, and region.

4. Examines consumer behavior and evolving purchasing trends.

5. Delivers insights into competitive landscape and key player strategies.

6. Highlights the impact of macroeconomic factors on market performance.

7. Evaluates technological advancements and product innovations.

8. Assists stakeholders in formulating data-driven business strategies.

9. Provides region-specific insights for targeted market expansion.

10. Includes customizable data options to meet specific business needs.

The India Extruded Snacks Market is entering an era of sustained growth and transformation. Shaped by changing lifestyles, rising disposable incomes, and heightened health awareness, the market presents immense potential for both established and emerging players. Continuous innovation, enhanced digital reach, and a commitment to sustainability will define the next chapter of this industry’s journey. As Indian consumers increasingly seek snacks that are convenient, tasty, and health-conscious, extruded snacks will remain at the forefront of India’s evolving snacking culture—promising a bright and flavorful future ahead.

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