Introduction
Hummus, a creamy spread made primarily from chickpeas, tahini, olive oil, lemon juice, and garlic, has transcended its Middle Eastern origins to become a global culinary staple. Its rise in popularity is attributed to its nutritional benefits, versatility, and alignment with plant-based dietary trends. As consumers increasingly seek healthy and convenient food options, the hummus market has experienced significant growth worldwide.
Source – https://www.databridgemarketresearch.com/reports/global-hummus-market
Market Overview
Global Market Size and Growth Projections
The global hummus market has witnessed robust growth over the past decade. According to Grand View Research, the market was valued at USD 4.27 billion in 2024 and is projected to reach USD 8.03 billion by 2030, growing at a CAGR of 11.1% during the forecast period.
Data Bridge Market Research offers a slightly different perspective, estimating the market size at USD 6.13 billion in 2024, with projections reaching USD 11.10 billion by 2032, reflecting a CAGR of 7.7% from 2025 to 2032.
These variations in market size estimates highlight the dynamic nature of the hummus industry and the influence of different research methodologies.
Regional Insights
North America
North America holds a significant share of the global hummus market. The U.S. market alone was valued at USD 1.8 billion in 2024 and is expected to reach USD 3.29 billion by 2030, growing at a CAGR of 10.6%. The region’s growth is driven by increasing health consciousness, the popularity of plant-based diets, and the presence of major players like Sabra Dipping Company.
Europe
Europe has embraced hummus as a healthy and convenient food option. The UK’s hummus market, for instance, has seen substantial growth, with sales reaching £60 million annually as of 2013. The widespread availability of hummus in supermarkets and the influence of chefs popularizing Middle Eastern cuisine have contributed to its popularity.
Asia-Pacific
The Asia-Pacific region is emerging as a promising market for hummus, driven by urbanization, changing dietary habits, and increasing awareness of international cuisines. Countries like Australia and Japan are witnessing a growing demand for hummus, particularly among health-conscious consumers.
Market Segmentation
By Product Type
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Classic Hummus: Remains the most popular variant, accounting for a significant market share due to its traditional flavor and widespread acceptance.
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Flavored Hummus: Includes varieties like roasted red pepper, garlic, and jalapeño, catering to diverse taste preferences.
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Organic Hummus: Gaining traction among health-conscious consumers seeking natural and preservative-free options.
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Low-Fat Hummus: Appeals to calorie-conscious consumers looking for healthier alternatives.
By Packaging Type
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Tubs and Cups: Dominant packaging format due to convenience and portability.
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Jars and Bottles: Preferred for larger quantities and extended shelf life.
By Distribution Channel
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Store-Based Retail: Includes supermarkets, hypermarkets, and convenience stores, offering wide accessibility.
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Online Retail: Rapidly growing channel, providing consumers with the convenience of home delivery and a broader product range.
Key Market Drivers
Health and Wellness Trends
The global shift towards healthier eating habits has significantly influenced the hummus market. Hummus is rich in protein, fiber, and healthy fats, making it an attractive option for health-conscious consumers. Its alignment with vegan and vegetarian diets further enhances its appeal.
Plant-Based Diet Popularity
The rise of plant-based diets has propelled the demand for hummus as a protein-rich, meat-free alternative. As consumers seek sustainable and ethical food choices, hummus offers a nutritious and environmentally friendly option.
Culinary Versatility
Hummus’s adaptability in various culinary applications—from dips and spreads to sandwich fillings and salad dressings—has broadened its consumer base. Its ability to complement diverse cuisines contributes to its global popularity.
Innovation and Product Diversification
Manufacturers are continually innovating to introduce new flavors, organic options, and convenient packaging formats. These innovations cater to evolving consumer preferences and enhance market competitiveness.
Challenges and Restraints
Supply Chain Disruptions
The hummus industry relies heavily on chickpeas, and fluctuations in chickpea production due to climate change or geopolitical factors can disrupt supply chains and affect pricing.
Market Saturation in Developed Regions
In mature markets like North America and Europe, the hummus market faces saturation, leading to intensified competition and price wars among established players.
Consumer Perception and Education
In regions where hummus is less familiar, consumer education is essential to overcome skepticism and promote adoption. Efforts to highlight its health benefits and culinary uses are crucial for market expansion.
Competitive Landscape
The global hummus market is characterized by the presence of several key players:
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Sabra Dipping Company: A joint venture between PepsiCo and Strauss Group, Sabra holds a significant market share in the U.S.
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Tribe Hummus: Offers a wide range of hummus flavors and focuses on natural ingredients.
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Boar’s Head: Known for its deli products, Boar’s Head has expanded into the hummus segment with various offerings.
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Nestlé S.A.: Through acquisitions and product development, Nestlé has entered the hummus market, leveraging its global distribution network.
These companies invest in research and development, marketing, and strategic partnerships to maintain and grow their market presence.
Future Outlook
The hummus market is poised for continued growth, driven by health trends, dietary shifts, and culinary innovation. Emerging markets in Asia-Pacific and Latin America present significant opportunities for expansion. Manufacturers focusing on sustainable sourcing, clean-label products, and consumer education are likely to gain a competitive edge.
As the global appetite for nutritious and convenient foods grows, hummus is well-positioned to remain a staple in households worldwide.