SEO conversions are a key measure to track the performance of your seo efforts, as they show how well your efforts are attracting visitors, such as requesting a quote, subscribing, or making a purchase.
However, if you’re focusing solely on traffic volume and keyword rankings, you’ll never get a chance to understand how your organic search efforts are impacting your bottom line. Therefore, it is critical to track conversions like leads, signups, and sales to see how your SEO efforts are contributing to driving revenue.
If you want to learn more about SEO conversions, this blog is for you. This blog will help you understand Conversion Rate Optimization (CRO) & SEO and which metric you need to track to check website conversions in Google Analytics.
So, let’s get into it!
What are SEO conversions?
SEO conversions are the actions that any visitor takes when they land on your website. These metrics help you measure the progress toward business goals and go beyond organic search traffic.
Depending on your business model and industry, conversions may include:
- Consult requests
- Free trial signups
- E-commerce purchases
- Booked demos
- Promo codes used
How to calculate your SEO conversion rate?
You can use this simple formula to measure or calculate your site’s SEO performance:
SEO Conversions / Website Visits x 100% = SEO Conversion Rate
For example, say your latest blog generated 900 clicks from Google search. Out of those 900 website visits, 100 resulted in free trial signups. So your SEO conversion rate would be 100 / 900 = 11%.
What’s a good SEO conversion rate?
The average conversion rate floats around 2.4%. However, conversion rates can vary widely depending on page type and industry type, so it’s crucial to use the right metrics as a guide.
SEO Conversion Metrics to Track in Google Analytics
1. Keyword rankings
Keyword ranking means where your web page shows up on the search engine results page (SERP) against a specific keyword. It’s critical to keep an eye on which keywords are ranking because if the ranking drops lower on the list, your website might get fewer to no visitors, and if your rankings climb higher, that means your SEO efforts are paying off.
2. Share of voice
Share of voice (SOV) is a measure of the clicks your website gets from search engines as compared to the total number of clicks available for that particular keyword you’re tracking. Higher keyword rankings refer to a higher Share of Voice and a larger slice of the market pie.
3. Organic traffic
Organic traffic represents the number of clicks your website gets in response to a search query on Google. If your website ranks high on the SERPs, more people are likely to click on it and visit your site.
Organic traffic is the pillar of SEO, but it’s also critical to understand which keywords drive that organic traffic. So, although it’s the most significant metric, it’s never a good idea to track organic traffic alone.
4. Conversions
Conversions help you track how effectively your content translates into tangible results, like free trial sign-ups, content downloads, profits, or any other user action valuable to your business that shows that you’re dealing with a potential customer.
Conclusion
In conclusion, consistency is critical in SEO. You need to conduct weekly checks to assess immediate impacts, like how quickly Google has indexed your recent content. For long-term planning, review your SEO performance quarterly or monthly.
This routine ensures you remain well-informed and ready to adopt new and better strategies as needed. Moreover, it is also important to track your competitors’ actions; failing to do so could make it challenging to crack their strategies later, thus putting you at a disadvantage.
However, if you want expert guidance about SEO data, tools, or tracking practices, it is better to hire professional SEO experts. The experience and skill set of an SEO expert can make it easier for you to make accurate assessments and decisions.
Hashe agency can help you in this regard. They have SEO experts to help you get insights on your SEO performance. So, what are you waiting for? Visit their website now or reach out to them for more information.