How to optimize the speed of a website?
First, to check how long your website takes to load, you can use free online tools, such as Google’s PageSpeed Insights, performing the speed test on mobile devices. To fix the speed problem you can:
- Reduce the size of image files;
- Change the image format used;
- Minimize the number of videos on a single page;
- Reduce the number of HTTP requests.
Website indexing is blocked:
We often don’t remember, or even know, that this could be happening. It’s a very basic and simple issue: if you tell Google that you don’t want to show certain pages in search results, it obviously won’t happen.dubaiseo.company
How does this happen and how to resolve it?
Your pages simply need to have a “noindex” meta tag, which is nothing more than HTML code: <meta name=”robots” content=”noindex”/>. Therefore, all webpages with this code will not be indexed, even if there is a sitemap for the website submitted in Google Search Console.
To resolve this situation, simply remove the “noindex” tags from all pages on the website that should not have them.
Crawling of website pages is blocked:
Most websites, for more technical and usability reasons, have a robots.txt file that serves to inform search engines about areas of the website that they cannot access/crawl. This way, Google cannot crawl the URLs blocked by the robots.txt file, which means that these URLs do not appear in search results.
How to solve website pages being blocked from crawling?
If the website’s sitemap is blocked by Google Search Console, the tool itself alerts you to problems related to this. Go to the “Coverage” area and look for the “Submitted URL blocked by robots.txt” errors.
You can also check your robots.txt file manually and validate if it exists and if it has any type of block. Simply enter yourdomain.com/robots.txt in the URL search bar of your browser. If the file exists, you will see its structure, if it does not exist, you will simply see a 404 error.
Important: If you can access your website’s robots.txt file, you will not want to find Disallow: / indicating the agents User-agent: * and/or User-agent: Googlebot.
Why? Because it means you are blocking Google from crawling all pages on your website.
Also check if any of your content is being blocked, for example Disallow: /blog/.
Website content does not generate trust:
It is common sense that all companies (regardless of the sector) will only be successful if the trust they generate in people is enough for them to buy their products and/or services. I leave you with the following question: what does your company do to build this trust?
Remember that, as a consumer, we want to be heard, understood and informed so that we can find the best solution for us, for our needs. Is that what you are doing on a daily basis? Or is the pressure of objectives turning your campaigns into just another salesperson?
How to build trust through your content?
To build a trusting relationship and ensure that your potential customers feel heard, understood and supported, you must address their questions, concerns and needs. That said, carefully analyze the content of your website and/or blog. How many times on your website does it say “we” or the name of your company, compared to interesting content for your potential customers?
Your content must be clear enough for people to quickly understand what you are offering them and organized enough for search engines to attribute value to it – only then will you be able to obtain good rankings.
How to resolve and attribute value to your content?
Always start by carrying out keyword research, ensuring that you are creating the necessary content geared towards the needs of your potential customers. At the same time, analyze the current positioning of the keywords that are generating traffic to your website – avoid unnecessary efforts!
It is the combination of these two basic principles that will help you understand what is necessary and what is accessory. Clearly identify the keywords for which you want to rank and that will really generate results for your company. Then, create a content strategy – understand where to focus your efforts.
Not publishing content regularly enough:
In addition to being necessary to guarantee quality, trust and the right keyword targeting in your content, it is extremely important to publish frequently/regularly to start seeing good results, that is, to rank your content first in search engines. Ideally, you should publish 2 to 3 new content per week (depending on the objectives and the market/competition).
How can I publish new content with the right regularity?
The solution lies in your company or the agency you work with. Basically you should create an editorial calendar and start writing. No excuses! Prioritize publishing new educational content 2 to 3 times a week.
The best and most basic SEO rules are not being implemented:
From having an SSL certificate for your website to having appropriate headings, titles and meta descriptions, there are many basic On-Page SEO principles that should be implemented on every page of your website. After all, search engine optimization – SEO – is about what we can do to make our content stand out on Google, being evaluated as the best answer for users searching for certain keywords.