To run a successful Magento 2 store, ensuring your emails reach the customer’s inbox is crucial. Low email deliverability translates into lost order confirmations, lost customer queries, and, finally, loss of trust on the customer side. Now, let us look at the usual email-sending problems in Magento 2, how an SMTP extension can solve these issues and some best practices for configuring your email settings in Magento 2.
Standard Email Sending Issues in Magento 2
Magento 2’s default email system often struggles with reliable delivery due to several factors:
- Incorrect Email Configuration: Misconfigured email settings in the admin panel can block outgoing messages. For example, if “Disable Email Communications” is set to “Yes,” all store emails are halted.
- Hosting Server Restrictions: Many hosting providers restrict the PHP mail() function or block standard email ports (such as port 25), which can result in undelivered emails.
- Authentication Failures: Without proper SMTP credentials and authorization, emails are often rejected or flagged as spam.
- Spam Filters: Emails sent without proper authentication (SPF, DKIM, DMARC) or from unverified sender addresses are likely to be filtered out by AI email providers.
- Extension Conflicts: Third-party extensions can interfere with Magento’s core email functionality, causing delivery failures.
How an SMTP Extension Solves Email Deliverability Problems
A dedicated Magento 2 SMTP extension addresses these issues by allowing you to route all outgoing emails through a trusted SMTP server rather than relying on the unreliable default PHP mail function.
Key Benefits of Using a Magento 2 SMTP Extension:
- Reliable Delivery: SMTP servers are authenticated and secure channels that provide a safe way for your emails to be delivered with reduced risk. This means that your emails will not be sent to the spam folder.
- Customizable SMTP Settings: Extensions provide the opportunity for you to set SMTP host, port, encryption (TLS/SSL), and authentication details that correspond to your provider’s requirements.
- Real-Time Email Tracking: SMTP extensions give real-time monitoring services that enable the tracking of the email’s status. These services not only allow the monitoring of deliverability but also facilitate the troubleshooting of issues, providing a comprehensive log of sent emails.
- Support for Multiple Providers: You can connect easily with popular SMTP services like Gmail, SendGrid, MailGun, and Yahoo for maximum flexibility.
- Automated Log Management: Keep your database clean and performance optimized by automatically deleting the email logs.
Best Practices for Magento 2 Email Settings
Follow these steps for optimal email deliverability:
- Configure Sender Information: Set accurate sender names and email addresses for all store contacts under Stores > Settings > Configuration > Store Email Addresses.
- Set Up SMTP Extension: Install a reputable Magento 2 SMTP extension, such as the one provided by Elightwalk Technology. Navigate to the SMTP configuration section in your admin panel, enable the extension, and input your SMTP server details (host, port, username, password, encryption type).
- Test Your SMTP Configuration: Easily test your SMTP settings with our test email feature.
- Update SPF, DKIM, and DMARC Records: Set up these DNS records to validate your email and decrease the chance of your messages being sent to spam.
- Monitor Email Logs: Regularly review email logs for failed deliveries and resolve any issues promptly.
Why Choose Elightwalk Technology’s Magento 2 SMTP Extension?
The Magento 2 SMTP Extension from Elightwalk Technology is a product that aims to provide a powerful service, making it easy to configure emails and achieve maximum deliverability. The extension supports all SMTP providers, is very easy to install, and debug. So, the extension is the best choice for any Magento 2 store owner looking to boost their email reliability.
Conclusion
Maximizing email deliverability in Magento 2 stores is significant for preserving customer loyalty and achieving business success. You will be able to ensure that your emails always get into your customers’ inboxes by making use of the Magento 2 SMTP extension, adjusting your Magento 2 SMTP settings properly, and applying the best practices of email marketing.
If you want to improve the store’s email performance, you can install the Magento 2 SMTP extension of Elightwalk Technology for a fuss-free and trustworthy solution.