Search engine optimization plays a critical role in how well your website ranks on Google and other search engines. Whether you are a business owner, blogger, or digital marketer, knowing how to check your website’s SEO for free can save you both time and money. Fortunately, there are several easy and effective ways to analyze your site without paying for expensive tools. With the right methods, you can quickly identify errors, improve your content, and boost your online visibility.

Below is a complete guide on how to check your website SEO for free using the most reliable tools and techniques available today.

Use Free Online SEO Checkers

One of the simplest ways to evaluate your website is by using a free SEO checker. These tools scan your website and generate detailed reports about issues that may be affecting your performance in search engines. They identify common problems such as missing meta tags, slow page speed, poor mobile responsiveness, and broken links.

Infiniti Digital provides an easy-to-use Free SEO Score Checker that delivers instant insights into your site’s performance. You can access it here:

This tool is ideal if you want a quick overview of your website’s SEO health without having technical knowledge.

Analyze Your Website with Google Search Console

Google Search Console is one of the most powerful and accurate free tools available. Since it is provided directly by Google, the data you receive is extremely reliable.

Search Console allows you to:

• See which keywords your website is ranking for

• Monitor your website’s clicks, impressions, and position

• Check indexing issues

• Identify mobile usability errors

• Submit sitemaps for better crawling

By regularly reviewing the data, you can understand how Google views your site and address any technical or content-related issues.

Check Your Page Speed with PageSpeed Insights

Page speed is a significant ranking factor. If your website loads slowly, visitors may leave before interacting with your content. Google PageSpeed Insights is a free tool that measures the loading performance of your site on both mobile and desktop devices.

The tool provides suggestions for improving your speed, such as optimizing images, minifying code, and removing unused scripts. Faster loading times lead to better user experience and improved rankings.

Use Free Backlink Analysis Tools

Backlinks play an essential role in SEO. They show Google that your website is trustworthy and authoritative. Fortunately, you can check your backlinks for free using tools like:

• Ahrefs Webmaster Tools

• Moz Link Explorer

• Ubersuggest’s free backlink checker

These tools help you identify how many websites link to you, the quality of those links, and whether there are any harmful backlinks that might affect your domain authority.

Evaluate Mobile Optimization

Since most users browse from mobile devices, Google prioritizes mobile-friendly websites. To check your site’s mobile performance for free, you can use Google’s Mobile-Friendly Test tool.

This tool will show whether your pages are easy to navigate on mobile devices and highlight issues such as font size, touch elements, and layout stability.

Review On-Page SEO Elements Manually

Not all SEO checks require tools. You can manually review your on-page SEO elements by examining the following:

• Page titles and descriptions

• Heading structure

• Image alt tags

• Keyword usage

• URL structure

• Internal link placement

Making sure each page follows proper SEO practices improves your chances of ranking higher.

Perform a Technical SEO Audit

Technical SEO ensures that search engines can crawl and index your website efficiently. You can run a basic technical audit for free by using tools such as:

• Screaming Frog (free version up to 500 URLs)

• SEOptimer

• SEO Site Checkup

These tools identify issues like broken links, duplicate content, missing tags, redirect chains, and more. Fixing these problems helps search engines better understand your site.

Check Your Content Quality

High-quality content is essential for SEO success. You can review your content performance using free tools like:

• Google Analytics

• Ubersuggest content ideas

• Grammarly for readability

• AnswerThePublic for keyword intent

Search engines prefer informative, engaging, and well-structured content. By improving your articles, blog posts, and landing pages, you increase the chance of ranking for your target keywords.

Track Keyword Rankings for Free

Knowing where your website ranks for specific keywords helps you measure your SEO progress. Some free tools that allow limited daily tracking include:

• Ubersuggest

• Google Search Console

• SERP Robot (free version)

Monitoring your keyword rankings helps you understand what’s working and what needs improvement.

Combine Tools for Best Results

While each free tool offers valuable insights, no single tool provides everything. It’s best to combine several tools to get a complete view of your website’s SEO health. For example:

• Use Google Search Console for indexing and keyword data

• Use PageSpeed Insights for performance

• Use backlink checkers for link analysis

• Use Infiniti Digital’s Free SEO Score Checker for a full overview

This multi-tool approach gives you a clear and accurate picture of your website’s performance.

Conclusion

Checking your website SEO for free is completely possible using a combination of online tools, manual checks, and your own technical understanding. Tools like Google Search Console, PageSpeed Insights, backlink checkers, and free online SEO audits make it easy to pinpoint issues and take action. For a fast and convenient evaluation, you can also use the Free SEO Score Checker from Infiniti Digital at:

By regularly reviewing your SEO performance and making improvements, you can increase your visibility, attract more organic traffic, and achieve higher search rankings.