How Our SEO Services Helped a Pune Brand Triple Its Traffic

In a rapidly growing digital market like Pune, local businesses are constantly battling for visibility. For one Pune-based brand, ranking on Google was an uphill task—until they partnered with us. This case study highlights how our custom SEO strategy helped a local business triple its organic traffic in just six months.

Best SEO agency in Pune

The Client: A Pune-Based Lifestyle Brand

The client was a mid-sized lifestyle brand in Pune with a strong offline presence but minimal online visibility. Despite offering unique handcrafted products and excellent customer service, their website attracted fewer than 2,000 monthly visitors. Their digital marketing efforts were inconsistent, and they had never invested in professional SEO before.

Challenges:

• Poor keyword rankings

• Unoptimized website structure

• Lack of local SEO presence

• Low domain authority

• High bounce rate and low average session duration

Step 1: SEO Audit and Strategy Building

We began with a full technical and content audit of their website. This gave us insight into issues that were limiting their visibility and user engagement.

Key findings:

• No proper heading hierarchy

• Duplicate meta descriptions

• Broken internal links

• Missing alt tags on images

• Poor mobile responsiveness

Our SEO strategy was built on three main pillars:

1. Technical Optimization

2. On-Page SEO

3. Local and Content SEO

Step 2: Technical and On-Page Optimization

To improve user experience and help search engines crawl the site more efficiently, we implemented several technical fixes:

• Compressed images and implemented lazy loading

• Improved site speed from 6.5s to under 2.5s

• Fixed broken links and implemented proper 301 redirects

• Structured heading tags correctly on all pages

On the on-page side, we focused on:

• Writing unique meta titles and descriptions

• Adding schema markup for products

• Optimizing content with relevant keywords without overstuffing

We also ensured every page was optimized for mobile-first indexing, which is now a major ranking factor for Google.

Step 3: Local SEO and Content Marketing

Since the brand operated exclusively in Pune, our local SEO efforts played a critical role. We:

• Claimed and optimized their Google My Business profile

• Got them listed in Pune-specific online directories

• Added location-based keywords in service pages

In parallel, we developed a content calendar and started publishing two blog posts a week focused on lifestyle, home décor tips, and Pune-based cultural trends. These blogs started attracting long-tail keyword traffic and contributed to site engagement.

Step 4: Link Building and Outreach

To improve domain authority, we initiated a white-hat link-building campaign targeting niche blogs, local Pune websites, and relevant lifestyle portals. This included:

• Guest posting

• Press releases

• Influencer mentions from Pune-based creators

In just four months, the client’s domain authority increased from 12 to 27, resulting in noticeable ranking improvements across their key pages.

Step 5: Monitoring and Continuous Optimization

Using tools like Google Analytics, Search Console, and SEMrush, we closely monitored user behavior and search performance. This helped us:

• Identify top-performing content

• Repurpose older blogs into fresh guides

• Create new landing pages for high-performing keywords

We also introduced heat maps and session recordings to identify UX issues and optimize conversion paths.

The Results: Traffic Tripled, Leads Doubled

Within six months of executing the SEO strategy, the following improvements were recorded:

• Organic traffic increased by 220% (from 1,900 to over 6,100 monthly visitors)

• Keyword rankings improved by 68% on average

• Bounce rate dropped from 74% to 48%

• Contact form submissions and inquiries doubled

The most rewarding result? The brand started receiving regular calls and walk-ins citing “found you on Google” as the reason.

What Set Us Apart

Our client chose us after searching for the best seo agency in Pune, and our commitment to tailored strategy, transparency, and ROI-focused execution proved to be the game-changer. We didn’t just provide SEO; we delivered business growth through organic discovery.

Conclusion

This success story proves that a strategic, data-driven SEO approach can transform a business’s online presence—even in a highly competitive market like Pune. Whether you’re a startup or an established brand, investing in professional SEO services tailored to your local audience can generate measurable results over time.

If you’re ready to elevate your brand’s visibility and drive sustainable traffic, let’s talk about how we can do the same for your business.