There are ads that make you pause. And then there are Imperial Blue’s “Because Men Will Be Men” ads—the kind that make you laugh, chuckle, nod knowingly, and sometimes, even tear up a little. With a brand philosophy that celebrates the everyday charm, quirks, and emotions of men, Imperial Blue Packaged Drinking Water has carved a niche for itself in the hearts of millions.
Over the years, the brand has dropped several iconic short films and campaigns that go beyond just humor. They tap into relatability, nostalgia, brotherhood, fatherhood, and of course, that classic line—Because Men Will Be Men. Here’s a listicle celebrating some of their most entertaining and memorable YouTube releases. Get ready to smile!
The Dream – Because, Men Will Be Men
The Dream isn’t just a video—it’s a rollercoaster of imagination, expectation, and a punchline that lands harder than reality. It flips the traditional “guy’s fantasy” trope on its head with a surprise ending that has made this one of the most viral entries in the series. What starts as a typical flirtation moment turns into a hilarious twist when the woman’s perspective takes over. It’s clever, layered, and oh-so-relatable. With brilliant direction and a subtle message about gender roles, this film hits differently. And yes, it proves once again—Men will be men, even in their dreams.
Marry Me Rohit – Because, Men Will Be Men
If you’ve ever played sports with your buddies, this video is bound to hit home. Titled Marry Me Rohit, the film captures the hilarious banter and camaraderie that exists on the cricket field—until a romantic curveball changes the entire vibe. Rohit’s dramatic and unexpected moment of attention becomes a running joke in the friend group. The comedic timing is spot-on, and the expressions are priceless. Whether it’s on or off the pitch, Because Men Will Be Men finds its moment again, making us giggle and grin at our own quirks.
Father’s Day Special – Because, Men Will Be Men
Dad jokes. Enough said. This Father’s Day tribute from Imperial Blue is equal parts humorous and heartfelt. It showcases how fathers—armed with their classic one-liners, awkward advice, and slightly outdated dance moves—manage to leave an impression that’s impossible to forget. Featuring the characters Sid, Isha, and Kabir, the short film perfectly blends humor with nostalgia. The twist? You’ll find yourself missing your own dad’s goofy side. This one stands out for its emotional pull. A sweet reminder that no matter how silly they are—dads rock. Because… you guessed it—Men Will Be Men.
World Laughter Day Special – When Your Friend is the Punchline
Laughter is the best medicine—and when you’re laughing at your friend’s expense, it’s even better! This World Laughter Day special takes us through a classic “boys being boys” moment. One friend becomes the accidental star (read: victim) of the group joke, and the reactions are simply golden. It’s all in good humor, and the warmth of genuine friendship shines through. What makes it even better is the authentic setting—just a bunch of guys chilling, sharing stories, and laughing at each other’s expense. Light-hearted, real, and deeply funny.
Holi with Harsh Gujral – Holiposter Madness
Comedian Harsh Gujral brings his signature desi swag to this colorful Holi campaign by Imperial Blue and Colors TV. The premise is fun—ditch old-fashioned Holi wishes and create your own customized Holiposter with your favorite artists. Gujral’s commentary is as quirky as ever, and the entire video feels like a warm invitation to laugh, celebrate, and engage. With easy steps and catchy lines like “Hogayi na? Happy Holi!” this campaign cleverly combines interactive tech with festival fun. It’s a short but vibrant watch that captures the festive spirit with a side of sass.
Final Thoughts
If you haven’t binged the “Because Men Will Be Men” playlist on YouTube yet, you’re seriously missing out. These short films are more than ads—they’re bite-sized slices of life that mirror our own little imperfections, joys, and friendships. So grab a cold bottle of Imperial Blue Packaged Drinking Water, gather your friends, and hit play. Because life is short, and as always—Men will be men.