Squarespace is a website builder and offers a solid platform to make a custom website fairly easily. It’s especially useful for beginners.
It’s user-friendly, which makes it perfect for making adjustments to a website straightforward, and as many as 65% of all Squarespace websites pass Core Web Vitals tests.
Because it’s easy to make adjustments to websites, some have even said the platform is ideal for SEO.
That said, SEO often comes down to content quality and the technical optimizations you make to a website.
That doesn’t jive with Squarespace’s position as a beginner-friendly platform. If you’re not a dev expert, how can you be expected to be an SEO expert?
Anyway, this is part of the reason that some entrepreneurs hire Squarespace SEO experts to take care of that aspect of digital marketing for them.
Here’s how to find yours in 5 easy steps.
Type in Squarespace SEO
Like, literally, into the Google search bar. Check out what comes up in the search results.
Ignore the paid ads. They aren’t ranking organically.
In the organic rankings on the first page, pick two or three that appeal to you.
Now we’re going to drill down.
Type in Something More Specific
With those two or three that you like, search for something more specific, like “Squarespace SEO services” or “Squarespace SEO experts” or “Squarespace SEO for eCommerce.”
You could even make it specific to your niche. Consider searching for something like “Squarespace SEO for fashion,” or “sportings goods Squarespace SEO” to get really specific.
See if any one the ones you initially chose come up this time around. They should be if they’re “good” at SEO.
Repeat these two steps until you find one that fits the mark.
Spot Check Their Blog
So you have a website that ranks for a basic search term like “Squarespace SEO” as well as a more specific term.
Now it’s time to check their blog, and the reason for this is that content is king. It is one of the most important pillars of SEO and many SEO experts would tell you it is actually the single most important.
Don’t just sift through it looking to see if it’s fluff. Take one of their blog titles and see if you can find it by searching in Google.
If you can, they’re doing something right with SEO and recognized as an authority by Google. That’s a good sign.
Shop Reviews (Pay Attention to Offsite)
Now that you have a Squarespace SEO pro that ranks well in the SERPs and has blogs that do as well, you can read what customers are saying.
They could be excellent with SEO and flop at customer service, after all.
It’s fine if you read their onsite testimonials, but make sure you take them with a grain of salt because the company can curate what appears on its website.
Instead, look at Google reviews, and check other offsite review boards like Birdeye or Clutch. This is where you’ll find less biased reviews.
If things look good, you’re almost there.
Call and Ask About Their Process
Call them and ask them how they get it all to work. Do not accept vague answers.
There are two things an SEO company must offer in order to get results. An optimized content stream and a backlink process.
If this company does that, and passes all the other checks here. You might have a winner.
Hire Your New Squarespace SEO Partner
Now that you’ve found a Squarespace SEO partner, it’s time to buckle up and lock in for the long haul.
Don’t rush out of any decision, just like you wouldn’t rush in. SEO takes a long time to work, often more than a year.
Be patient and the results will come, especially if your new partner can show you positive keyword movements within a few months.
Plus, most digital marketers agree that SEO offers the best long-term ROI of all digital marketing channels.
Let it work its magic.
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