Durum wheat is a special type of wheat known for its high protein and strong gluten. It is mainly used to make pasta, semolina, couscous, and bakery items. Its bright yellow color and firm texture make it stronger and better than regular wheat.

Because of this, countries like Egypt and Nigeria, where the food industry is growing fast, have a high demand for it.

For farmers, millers, and exporters, success in global trade comes from keeping the quality high, watching market prices, and building strong and trusted trade partnerships.

Pusa Basmati Rice’s success in international markets is also driven by its superior yield, consistent quality, and adaptability to different climatic conditions, making it a reliable choice for exporters and importers alike. Continuous innovations in milling, sorting, and packaging technology have improved shelf life and maintained grain integrity during long-distance shipments. Exporters are increasingly adopting sustainable and traceable supply chains to meet the evolving expectations of global consumers and regulatory authorities.

Furthermore, government support through export incentives, trade fairs, and APEDA facilitation programs has strengthened India’s position as a leader in the global rice trade. As consumer awareness of basmati’s nutritional and aromatic qualities grows, the demand for Pusa Basmati Rice is expected to rise steadily in the coming years.

Understanding Pusa Basmati Rice

Created by the Indian Agricultural Research Institute (IARI), Pusa Basmati includes varieties like Pusa 1121, Pusa 1509, and Pusa 1401. These keep the traditional aroma and long grains while giving better pest resistance and higher yields.

• Grain Characteristics: Extra-long, slim, aromatic grains that cook fluffy and separate. 
• Where It Grows: Mainly in Haryana, Punjab, Western Uttar Pradesh, and parts of Uttarakhand. 
• Why Exporters Like It: Consistent cooking quality, good texture, and competitive pricing compared to regular basmati.

Why Pusa Basmati Leads the Export Market

• High Yield & Premium Quality: Pusa varieties give 20–25% more rice per hectare than regular basmati. This makes exports cheaper while keeping authentic basmati traits. 
• Strong Global Demand: Countries like Saudi Arabia, Iran, UAE, Kuwait, and the UK prefer Pusa Basmati for its texture and long shelf life. 
• Regulatory Compliance: Exporters follow ISO, FSSAI, and APEDA standards. This builds buyer trust and smooths customs clearance. 
• Sustainability & Traceability: Supply chains are tracked from farm to shipment, making trade reliable and transparent.

Global Market Overview

• India’s Share: India exports over 70% of the world’s basmati rice, mostly Pusa varieties. 
• Export Volume: Around 4–4.5 million metric tons per year. 
• Top Importing Countries: Saudi Arabia, Iran, Iraq, UAE, Yemen, UK, and USA. 
• Emerging Markets: Africa and Southeast Asia are growing due to higher incomes and preference for premium rice.

Pusa Basmati is preferred worldwide for stable prices, aroma, and uniform grains, serving both wholesale and retail buyers.

Step-by-Step Guide to Export Pusa Basmati Rice

1. Get Required Registrations: 
   • Register with DGFT for an Importer Exporter Code (IEC). 
   • Get APEDA certification for rice export and trade support. 
2. Ensure Quality Compliance: 
   • Each batch must meet standards for moisture, grain length, and purity. 
   • Testing from FSSAI or APEDA labs ensures it meets import-country rules. 
3. Packaging & Labelling: 
   • Follow international standards, usually 20–50 kg PP or jute bags. 
   • Label with origin, variety, and batch number for traceability. 
4. Prepare Export Documents: 
   • Commercial Invoice 
   • Packing List 
   • Certificate of Origin 
   • Phytosanitary Certificate 
   • Bill of Lading / Airway Bill 
   • Certificate of Analysis (if needed) 
5. Choose Logistics Partners: 
   • Use experienced freight forwarders for safe shipping. 
   • Sea freight is cost-effective for bulk exports.

Challenges in the Global Market

• Price Fluctuations: Influenced by monsoon, input costs, and global demand. 
• Quality Expectations: Buyers want consistent grain size, aroma, and quality. 
• Trade Policy Changes: Export bans or minimum export price updates can affect shipments.

Advance planning, contracts with buyers, and digital platforms help exporters manage these challenges.

Why Tradologie?

Tradologie.com offers a simple, transparent platform for global exporters:

• Connect directly with verified international buyers. 
• Negotiate in real-time without middlemen. 
• Get help with quality checks, documentation, and logistics.

This reduces costs, builds long-term trust, and supports growth in global rice trade.

Pusa Basmati Rice, a premium variety developed by the Indian Agricultural Research Institute (IARI), holds a dominant position in the global rice trade. Known for its exceptional aroma, slender grains, and soft texture after cooking, it is one of the most sought-after basmati varieties across international markets. Exporters dealing in Pusa Basmati Rice cater to major destinations such as the Middle East, Europe, North America, and parts of Africa, where demand for high-quality and aromatic rice continues to grow.

India remains the primary supplier, accounting for over 70% of global basmati exports, with Haryana, Punjab, and Uttar Pradesh serving as key production zones. Exporters must focus on maintaining strict quality standards and adhere to international certifications such as APEDA and ISO to ensure global acceptance. Efficient packaging, competitive pricing, and compliance with destination-country import norms are crucial for sustained success in this trade.

With rising global preference for healthy and premium food products, the export potential of Pusa Basmati Rice is expanding. Leveraging digital trade platforms and direct B2B channels enables exporters to connect with verified international buyers, streamline logistics, and enhance profitability in the ever-growing global rice market.

Future of Pusa Basmati Exports

As buyers demand sustainable, traceable, and premium rice, exporters who use technology, maintain quality, and expand their buyer base will continue leading the market.

India’s Pusa Basmati, combining tradition and modern farming, will remain the most admired rice variety globally, offering both heritage and high quality in every grain.