Europe Online Grocery Market Overview
Market Size in 2024: USD 66.3 Billion
Market Forecast in 2033: USD 440.30 Billion
Market Growth Rate: 23.4% (2025-2033)
According to the latest report by IMARC Group, the Europe online grocery market size was valued at USD 66.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 440.30 Billion by 2033, exhibiting a CAGR of 23.4% from 2025-2033.
Europe Online Grocery Industry Trends and Drivers:
Driven by changes in consumer habits and increasing dependency on digital platforms for daily purchases, the European internet grocery business is quickly growing. Consumers are giving food and household purchases convenience and efficiency top priority as their lives become more time-constrained. Demand for simplified online grocery services that have a large selection, real-time inventory updates, and fast fulfillment is being driven by this change. The market is also profiting from the increased confidence in electronic payments as safe payment systems and user-friendly mobile apps greatly enhance the customer journey. More customers in metropolitan and semi-urban regions are interacting with grocery e-commerce systems thanks to rising mobile penetration and improved broadband reach. The whole online grocery ecosystem is becoming more responsive and inclusive as service providers keep perfecting their delivery systems by means of alliances with local suppliers and sophisticated logistics systems.
To meet different consumer needs, retailers are putting money into varied business models including subscription-based services, dark stores, and hyperlocal delivery networks. Rising health consciousness and increasing demand for high-quality perishable meals delivered to doorsteps are propelling ready-to-cook and fresh food categories. Personalized recommendations, dynamic pricing, and effective inventory management are made possible by the merging of artificial intelligence and machine learning, hence increasing user satisfaction. Additionally, omnichannel retailing is obscuring the boundaries between offline and online commerce as conventional grocery companies set up digital stores and use click-and-collect systems. In areas where physical infrastructure is still robust but consumers are increasingly using digital tools to simplify their shopping habits, this hybrid approach is especially successful. Strengthening brand-consumer connections and increasing platform stickiness are being greatly helped by promotional campaigns, loyalty programs, and easy return policies.
Regionally, Germany, France, and the United Kingdom are fueling the expansion of the European online grocery sector via high digital maturity, established retail systems, and big metropolitan people. Strong logistical infrastructure and rising demand for organic and special foods are supporting the online model in Germany. Government-backed digitizing initiatives and the growth of creative last-mile delivery options are helping France to gain more ground. At the same time, the United Kingdom keeps using its extensive history in e-commerce to promote same-day delivery methods, voice-assisted shopping, and robotic warehouse. Rising smartphone use and advancements in payment security are quickening market penetration in Southern and Eastern Europe particularly among younger populations. The market is turning into a dynamic, very scalable ecosystem that satisfies the varied requirements of Europe’s online grocery consumers as local and global players increase their focus on localized services, language-specific interfaces, and regional product selections.
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Europe Online Grocery Industry Segmentation:
The report has segmented the market into the following categories:
Analysis by Product Type:
- Vegetables and Fruits
- Dairy Products
- Staples and Cooking Essentials
- Snacks
- Meat and Seafood
- Others
Analysis by Business Model:
- Pure Marketplace
- Hybrid Marketplace
- Others
Analysis by Platform:
- Web-Based
- App-Based
Analysis by Purchase Type:
- One-Time
- Subscription
Analysis by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- Flink
- Just Eat
- Delivery Hero
- Uber Eats
- Doordash
- Amazon Inc.
- Rewe
- Rakuten Group, Inc
- Tesco
- Carrefour
Latest News and Developments:
- April 2025: China’s JD.com initiated a test launch of its online grocery platform, Joybuy, in select areas of London. The platform offers a diverse range of products, including food, furniture, and tobacco, with same-day or next-day delivery options. Joybuy aims to provide a hybrid shopping experience akin to Tesco and Amazon Prime, featuring competitive pricing, free shipping on initial orders, flash sales, and a clearance section with discounted items.
- March 2025: TikTok Shop expanded into Germany, France, and Italy. The platform, already active in over 11 countries, plans to deepen its reach in FMCG, especially grocery.
- March 2025: Marks & Spencer launched its online grocery offering in Romania, partnering with European e-grocery tech firm Rohlik Group. This move expands the company’s International Food range—now featuring over 500 products—across Czechia, Austria, Germany, Hungary, and Romania.
- March 2025: Freson Bros. teamed up with Mercatus to elevate its online grocery services through a cutting-edge platform for fresh and prepared foods. The partnership aims to enhance customer convenience while reinforcing community engagement and service excellence.
- February 2025: Prosus agreed to acquire Just Eat Takeaway.com for approximately USD 4.4 billion in an all-cash deal. The move aims to create a leading European food delivery platform with enhanced growth prospects across segments, including online grocery.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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