Europe Craft Beer Market Overview
Market Size in 2024: USD 40.2 Billion
Market Forecast in 2033: USD 71.2 Billion
Market Growth Rate: 6.24% (2025-2033)
According to the latest report by IMARC Group, the Europe craft beer market size was valued at USD 40.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 71.2 Billion by 2033, exhibiting a CAGR of 6.24% from 2025-2033.
Europe Craft Beer Industry Trends and Drivers:
The Europe craft beer industry is seeing strong expansion mostly fueled by changing customer demands for more varied and original beer experiences. Modern beer consumers are looking for items with distinctive flavors, components, and brewing methods more and more. As the market changes, there is more need for craft beers including ales and lagers; customers are increasingly choosing smaller, local breweries to sample original and regional flavors. This change is helping craft beer to become quite popular across many different consumer categories, especially among young people in the 21–35 age group ready to try premium, distinct items. Emphasizing craftmanship and authenticity over mass-produced drinks, these younger generations are promoting a fresh wave of beer appreciation. The growing demand for quality over volume is also driving regional and independent breweries to prosper by providing the market with a more personalized and varied beer experience.
The increasing popularity of beer tourism is also affecting the growth of the craft beer industry in Europe. Many areas are seeing a growing interest in beer-centric travel experiences, when customers tour regional breweries to savor special beers and get to know the brewing process. This trend is both strengthening the on-trade distribution channel—that of bars, restaurants, and pubs—and expanding the reach of craft beers through off-trade outlets like supermarkets and internet sites. Beer tourism is helping consumers and local breweries to connect more closely and so boosting demand for regional specialty craft beers as it picks up speed. This link is encouraging local manufacturing and consumption while also helping to create authenticity and sense of community, which is essential for the growth of the craft beer industry.
Additionally, the rising backing for small, independent enterprises helps to propel market expansion. Consumers are increasingly aware of the social and financial effects of their purchases, hence favoring locally made craft beers more. Among middle-aged consumers—those aged 40–54—who are increasingly giving sustainability and social responsibility top priority in their purchasing decisions, this trend is especially clear. Further driving the demand for craft brews, this group is also seeking beers that represent their personal values and way of life. Furthermore, the craft beer industry gains from increased social media interaction and marketing since this fosters consumer deeper link and brand loyalty. Driven by changing consumer preferences and demographic changes, the European craft beer market is set for constant expansion as these trends develop.
Furthermore driving market growth is the growing support for small, independent businesses. As consumers grow more conscious of the social and economic consequences of their purchases, they are therefore more likely to support local craft beers. This trend is especially evident among middle-aged consumers—those aged 40 to 54—who are increasingly placing top priority on sustainability and social responsibility in their purchasing decisions. Further driving demand for craft brews, this group is also searching for beers that reflect their own ideals and way of life. Moreover, greater social media engagement and marketing help the craft beer business as this promotes consumer deeper relationship and brand loyalty. Driven by shifting consumer tastes and demographic developments, the European craft beer industry is projected to grow continuously as these trends emerge.
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Europe Craft Beer Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Ales
- Lagers
- Others
Age Group Insights:
- 21-35 Years Old
- 40-54 Years Old
- 55 Years and Above
Distribution Channel Insights:
- On-Trade
- Off-Trade
Country Insights:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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