Europe Craft Beer Market Overview
Market Size in 2024: USD 40.2 Billion
Market Forecast in 2033: USD 71.2 Billion
Market Growth Rate: 6.24% (2025-2033)
According to the latest report by IMARC Group, the Europe craft beer market size was valued at USD 40.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 71.2 Billion by 2033, exhibiting a CAGR of 6.24% from 2025-2033.
Europe Craft Beer Industry Trends and Drivers:
Driven by a changing consumer scene that more and more values distinctive and handmade drink experiences, the Europe craft beer sector is growing considerably. This change is being spearheaded by fans in the 21–35 year age range who are looking for a range of tastes beyond what is often provided in beer. Growing respect for ales, lagers, and creative craft types is inspiring brewers to try with recipes, ingredients, and brewing methods, therefore increasing the variety of goods consumers have access to. Beer tourism is also picking up steam all throughout the continent, therefore inspiring discovery of local breweries and boosting brand loyalty. This trend is strengthening demand for craft beer by creating a cultural link between customers and local brewers. Consumers who give honesty and craftsmanship top billing are increasingly supporting small and independent breweries, therefore spurring on the growth of the market. At the same time, the story of sustainability and community involvement is connecting with consumers, presenting craft beer not only as a beverage option but also as a lifestyle statement. These elements together are boosting the upward trend of the market and point to great chances for ongoing creative development and customer involvement.
With both on-trade and off-trade sectors playing important parts in market growth, distribution channels are changing to fit new purchasing habits. Venues on the trade, including taverns, restaurants, and bars, are evolving into experiential centers where customers savor hand-picked craft beer choices combined with food and social connection. This channel is promoting brand exploration via tastings and events as well as direct consumer engagement. On the other hand, off-trade channels—including grocery stores, specialty liquor stores, and more and more online sites—are increasing accessibility to craft beer products. Rising e-commerce penetration is changing purchasing comfort and allowing consumers to investigate and purchase a larger range of craft beers from the ease of their houses. Supported by focused marketing campaigns and educational initiatives de-mystifying the craft brewing process, retailers are reacting by increasing shelf area for premium and local craft products. Driving volume increase and expanding customer reach, these complimentary channels are synergistic that also fortify the general structure of the market.
Regional market dynamics in Europe are producing unique drivers and possibilities consistent with local preferences and legal systems. Supported by established brewery networks and consumer openness to innovation, long-standing beer cultures in nations like Germany and the United Kingdom are incorporating modern craft trends. Mature on-trade presence and a thriving craft beer festival scene that drives demand define these markets. Younger people embracing artisanal and experimental beers as part of more general lifestyle trends are propelling a rise in craft beer popularity in Southern European countries including Italy and Spain. Rising investments in microbreweries and taprooms targeting both residents and tourists are helping these areas. Northern European markets are using technical developments in distribution and brewing to maximize production efficiency while still maintaining quality and flavor diversity. Rising disposable incomes and changing tastes are driving craft beer uptake in Eastern Europe’s developing markets, which is creating a varied yet linked European craft beer sector with innovation, competition, and continued growth all around. These regional differences are influencing the development of such a market.
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Europe Craft Beer Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Ales
- Lagers
- Others
Age Group Insights:
- 21-35 Years Old
- 40-54 Years Old
- 55 Years and Above
Distribution Channel Insights:
- On-Trade
- Off-Trade
Country Insights:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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