Once a customer orders food online, the satisfaction he derives from his order will be dependant on speedy delivery of the food. An additional element attached to food delivery is the fact that delays in deliveries will make food somewhat stale, directly impacting customer satisfaction. Customer discontent may arise due to a variety of reasons, these include-
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Manually assigning deliveries in the form of paper slips to the delivery boys.
The field force is unfamiliar with the exact location of the customer.
- No real-time updates relating to order delivery
- Problems relating to logistics.
- Inability to cope with the high volume of orders.
- No way to make sure that the order was successfully delivered
It is imperative for food delivery companies to deal with these problems. There is huge competition in the market, and if you do not develop a food delivery solution that caters to different consumer needs, the users will soon shift to another company.
In order to optimize the efforts of your field force, and solve major consumer problems, it becomes necessary to have a field force automation solution that provides real-time data and intelligent insights. Consumers that are accustomed to making orders online through apps or websites with maximum convenience and transparency expect the same experience as they would receive while eating at a restaurant.
All industries in the field force business focus mostly on customer satisfaction as a measure of their success. For a food delivery companies like Zomato or UberEats, the biggest pain point for the customers is the delays while receiving delivery. This delays generally arise from lack of real-time location services of order.
