It has been a tremendous success for Burger Singh, one of the brands in the Indian gourmet burger market in fiscal year 2024 (FY24).
The firm’s revenue went up significantly, yet again marking a landmark in her quest to conquer the QSR (Quick Service Restaurant) space.
This outstanding result is a testament not only to the innovative take on fast food of the brand but also to its aggressive growth strategy in particular with its franchising of the Burger Singh brand.
The Rise of Burger Singh
Established in 2014, Burger Singh has successfully established itself as a brand that serves Western-style burgers with an Indian twist.
The menu includes items such as Rajma Burger and Keema Pao Burger which aim at the Indian audience yet provide something novel.
The drive to expand and innovate quality has rewarded the commitment of the management in the company which started as one outlet and has now become a chain of many outlets stretching across the country with large revenues.
Such networks have been developed successfully over a short period of time due to the company’s growth strategy – franchising.
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Revenue Growth: A Look at the Numbers
In FY24, it has been reported that Burger Singh’s revenue increased remarkably, exceeding all expectations despite challenges facing the sector as a whole. A few of the reasons for this are listed below:
- Franchise Expansion: A significant part of the revenue was contributed by the Burger Singh franchise model which is still drawing many interested franchisees around the country.
- Menu Innovation: The brand’s skills in refreshing the menu with local as well as seasonal menus have been paramount to keeping the customers going back more often.
- Delivery Channels: With the increasing online food delivery demand, Burger Singh was able to efficiently integrate the likes of Zomato and Swiggy which very much contributed to their sales.
- Brand Loyalty: Due to its quality assurance and taste consistency, the company has developed a very strong repeat purchase base.
The Role of the Burger Singh Franchise Model
The franchise system is one of the main components of the triumph that Burger Singh enjoys today.
In contrast to the more traditional methods of Business Development, in this case, the entrepreneurial undertaking can expand the boundaries of the brand without the fear of using more resources than it has.
Entrepreneurs in training are allowed to join the Burger Singh family and open their outlets under the bursar’s name.
Why do entrepreneurs come on board the Burger Singh Franchise?
- Enticing Returns, Small Investments: The franchise model is great for providing good ROI but under very little risk.
- Support in Operations: Franchisees undergo extensive training and get help with the supply chain and marketing.
- Tested & Successful Concepts: For new entrepreneurs, half of the battle is won in that they know how to level out risks with the business strategies which Burger Singh has in place.
Challenges and How Burger Singh Overcame Them
Oklahoma was able to grow in FY24, though it had its challenges.
Ashish invests heavily in brand value and is willing to stomach increasing input costs and cut prices in a fierce competition characterized by many new entrants into the QSR market unfortunately Adele keeps abreast of such cut-throat competition.
Nonetheless, Moving forward, Burger Singh addressed the above complications by:
- Operational Efficiency: It has availed capital to improve on technology for controlling stock levels and minimizing losses.
- Localized Strategy: Collaborating with individuals residing in given areas to help minimize costs and provide fresh supplies.
- Focused marketing: Promoting sales at the regional level that appeals to the people in the region.
What’s Next for Burger Singh?
In light of its remarkable performance in FY24, Burger Singh now stands prepared to embark on yet another ambitious growth plan.
The brand intends to enter up-and-coming markets, specifically Tier 2 and Tier 3 cities, where potential consumers are becoming more demanding for affordable and quality fast food.
Franchising will continue to be the cornerstone of the expansion strategy.
Additionally, in response to changing consumer trends, it is expected that Burger Singh will also introduce non-vegetarian and vegan options in its menu.
The company is also searching for ways to grow in foreign countries, beginning with those countries where there is a large number of Indians.
Conclusion
The financial year 2023-2024 has been a significant year for Burger Singh, showcasing the strength and the foresightedness of the brand.
As e builds its business through the Burger Singh Franchise model, the company is well on its way to being one of the best-known brands in the Indian fast-food sector.
For the foodies or the business-minded people out there, Indian fast-food chain Burger Singh’s history is one worth observing – if not even more so partaking in.