Born X Raised is more than just a clothing brand—it’s a cultural movement that embodies the raw, unfiltered essence of Los Angeles, particularly the streets of Venice and the broader Westside. Founded in 2013 by Spanto and Alex “2Tone” Erdmann, the brand has become a symbol of resilience, loyalty, and unapologetic authenticity. Born from the struggles and triumphs of inner-city life, Born X Raised speaks to those who have faced adversity and wear their roots with pride.
Origins and Philosophy
The brand’s name itself, Born X Raised, is a declaration of identity. It reflects the idea that where you’re born and how you’re raised shapes who you are. Spanto, a prominent figure in LA’s underground culture, and 2Tone, a respected artist, merged their experiences to create a brand that pays homage to their upbringing. Their designs often feature bold typography, vintage-inspired graphics, and references to Chicano culture, lowrider aesthetics, and LA’s gang history—but always with a sense of respect and authenticity.
Unlike mainstream streetwear brands that capitalize on trends, Born X Raised stays true to its roots. The brand doesn’t cater to outsiders looking for a fabricated version of LA street culture; instead, it speaks directly to those who have lived it. This authenticity has earned it a loyal following among locals, celebrities, and streetwear enthusiasts who appreciate its unapologetic stance.
Cultural Impact and Community
Born X Raised is deeply embedded in LA’s cultural fabric. The brand frequently collaborates with local artists, musicians, and community organizations, reinforcing its commitment to the people who inspire its designs. From sponsoring youth programs to hosting block parties and car shows, Born X Raised actively gives back to the neighborhoods that shaped it.
One of the brand’s most notable collaborations was with the Los Angeles Dodgers in 2021. The partnership was significant because it bridged the gap between LA’s sports culture and streetwear, further solidifying Born X Raised as a cultural force. The Dodgers collection featured co-branded apparel that celebrated both the team’s legacy and the grit of LA’s streets.
Design Aesthetic and Symbolism
Born X Raised’s designs are instantly recognizable. The brand often uses gothic lettering, religious iconography, and imagery that reflects LA’s Chicano and gang culture—but never in a glorifying way. Instead, the designs serve as a tribute to survival, resilience, and the complexities of street life.
One of the brand’s signature motifs is the phrase “On God”, a common expression in LA street slang that underscores truth and loyalty. Another recurring theme is the use of “Viva” (long live) followed by names of fallen friends or cultural icons, reinforcing the brand’s connection to memory and legacy.
Challenges and Resilience
The journey of Born X Raised hasn’t been without hardship. In 2020, Spanto was involved in a near-fatal motorcycle accident that left him in critical condition. The incident shook the brand’s community, but it also strengthened their resolve. Spanto’s recovery became a testament to the brand’s ethos of perseverance.
Tragically, in June 2023, Spanto passed away after a long battle with cancer. His death was a massive loss for the streetwear community and LA culture as a whole. However, his legacy lives on through Born X Raised, which continues to thrive under the leadership of 2Tone and the rest of the team.
The Future of Born X Raised
Despite the challenges, Born X Raised remains a powerful voice in streetwear and beyond. The brand has expanded beyond clothing, influencing music, art, and even social activism. Its commitment to authenticity ensures that it will never lose touch with its roots, no matter how big it grows.
In a world where streetwear often prioritizes profit over purpose, Born X Raised stands as a reminder of what true culture looks like. It’s not just about fashion—it’s about identity, community, and staying true to where you come from.
Conclusion
Born X Raised is more than a brand; it’s a movement. From its humble beginnings in Venice to its status as a cultural icon, it has remained steadfast in its mission to represent the real Los Angeles. Through its designs, collaborations, and community efforts, Born X Raised continues to honor the struggles and triumphs of those who were born and raised in the streets.
As the brand moves forward, its message remains clear: loyalty above all, authenticity above trends, and respect for the culture that built it. In a world full of imitations, Born X Raised is the real thing.