Australia Dietary Supplements Market Overview
Market Size in 2024: 3.59 Billion
Market Forecast in 2033: USD 6.95 Billion
Market Growth Rate: 7.62% (2025-2033)
According to the latest report by IMARC Group, the Australia dietary supplements market size was valued at 3.59 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.95 Billion by 2033, exhibiting a CAGR of 7.62% from 2025-2033.
Australia Dietary Supplements Industry Trends and Drivers:
As people adopt a more active attitude toward health and well-being, the Australian market for dietary supplements is growing steadily. As preventive care becomes more important, people of all ages are using vitamins into their everyday habits to improve immunity, energy, gut health, and mental clarity. Growing disposable income is supporting more premium, goal-driven formulations including botanicals, omega-3s, multivitamins, and probiotics. This change in consumer attitude is congruent with a growing demand for natural and plant-based components, therefore spurring innovation in formulating and sourcing. Additionally enabling regular use, especially among younger, urban groups and fitness-aware people, is the simplicity and accessibility of dietary supplements in tablet, capsule, gummy, and powder forms. Furthermore, the combination of scientific research with product development is helping businesses to introduce targeted, high-efficacy formulations, hence increasing customer trust and brand loyalty.
With a balanced mix of online and physical retail approaches transforming product availability, changing distribution dynamics are driving market growth greatly. While the rise in e-commerce opens direct-to-consumer possibilities for both well-known companies and new entrants, pharmacies and health food chains are still major sales generators. Personalized product suggestions, membership models, and health-focused community involvement—all of which boost brand awareness and consumer retention—are supported by digital platforms. From prenatal and postnatal nutrition to healthy aging and sports recovery, consumers are growing more aware of the long-term advantages of supplementation for certain life stages and medical conditions. Furthermore boosting market legitimacy are regulatory clarity and stringent labeling requirements in Australia, therefore enabling educated customers to confidently choose. Manufacturers of supplements are concentrating on clean-label claims, allergen-free formulas, and sustainable packaging to satisfy changing demands as functional health trends converge with ease and creativity.
The market for dietary supplements in Australia is seeing different demand and growth patterns locally based on population density, lifestyle trends, and retail penetration. High-volume sales are driven by metropolitan centers like Sydney, Melbourne, and Brisbane, helped by a concentration of health-conscious consumers and access to specialist retail types. In regional and rural locations, local pharmacies and general stores are serving as main access points; digital platforms are addressing availability gaps. Health-focused tourism, especially in states like Queensland and Western Australia, is also producing seasonal demand for wellness supplements among foreign and domestic tourists. The growing multicultural population is also driving demand for different recipes suited to different dietary habits, including halal-certified and vegan-friendly choices. Market penetration is growing throughout healthcare and wellness ecosystems as healthcare professionals more and more advise dietary supplementation alongside medical treatment, especially in chronic disease prevention and recovery approaches. This multidirectional growth is confirming Australia’s position as a forward-looking and high-potential market for nutritional supplements through 2033.
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Australia Dietary Supplements Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Vitamin and Mineral Dietary Supplements
- Herbal Dietary Supplements
- Protein Dietary Supplements
- Others
Form Insights:
- Tablets
- Capsules
- Powders
- Liquids
- Soft Gels
- Gel Caps
Distribution Channel Insights:
- Pharmacies and Drug Stores
- Supermarkets and Hypermarkets
- Online Channels
- Others
Application Insights:
- Additional Supplements
- Medicinal Supplement
- Sports Nutrition
End-Use Insights:
- Infant
- Children
- Adults
- Pregnant Women
- Old-Aged
Regional Insights:
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Australia Dietary Supplements Market News:
- In January 2024, Abbott launched PROTALITY™, a high-protein nutrition shake brand designed to support adults on weight loss journeys, especially those at risk of muscle loss. Each shake provides 30g protein, 25 vitamins and minerals, and is low in sugar and calories. It targets users of GLP-1 medications, bariatric surgery patients, and those on calorie-restricted diets. PROTALITY aims to fill nutrition gaps and help maintain muscle mass.
- In July 2024, Nutritional Growth Solutions (NGS) entered into an exclusive partnership with The Healthy Chef®, an Australian premium wellness brand, to produce and distribute its products in the U.S. and Canada. Under a 3-year intellectual property license agreement, NGS will manage a portfolio of 28 products targeting women’s health areas such as stress, sleep, menopause, gut health, and immunity. The collaboration is projected to generate over USD 1.5 Million in revenue within the first year.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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