With digital content at the heart of modern marketing, article submission sites are an excellent tool for writers, businesses, and marketers looking to expand their online reach. These platforms allow users to publish articles that showcase their expertise, build credibility, drive traffic, and improve search engine optimization (SEO) efforts. But with so many article submission sites available, how do you choose the right one, and what are the best practices for getting the most from each submission?
In this post, we’ll cover the basics of article submission sites, why they’re valuable for digital marketing, and how to make the most of these platforms.
What Are Article Submission Sites?
Article submission sites are online platforms where users can publish articles on various topics. These sites usually offer free or paid options and allow content creators, bloggers, and businesses to reach a broader audience by making their articles available on a larger, often more authoritative, platform.
Some popular article submission sites include:
- Medium
- LinkedIn Publishing
- EzineArticles
- HubPages
- ArticleBiz
Each of these sites has unique features, user bases, and rules, making it essential to understand how to choose the right one for your goals.
Why Use Article Submission Sites?
There are many reasons to use article submission sites as part of your content strategy. Here are some of the most significant benefits:
1. Boost SEO and Traffic
High-quality backlinks from reputable sites can significantly improve your SEO, helping your website rank higher in search engine results. By submitting articles to well-known sites, you increase the chances of getting quality backlinks to your own website, which can help drive organic traffic. Many submission sites allow you to include links to your website or social media profiles, making it easy to direct readers back to your site.
2. Increase Brand Visibility
Each published article has the potential to reach thousands, if not millions, of readers. Article submission sites offer a quick way to reach a new audience that might not be familiar with your brand. By publishing consistently, you’ll increase your brand’s visibility and make it easier for people to recognize and remember your brand.
3. Establish Authority and Credibility
When you regularly publish informative and high-quality content, you establish yourself or your brand as a thought leader in your industry. Article submission sites provide a great platform to demonstrate expertise, which can help build trust and credibility among potential clients or customers.
4. Generate Leads and Engage New Audiences
Some article submission sites cater to specific industries, meaning you can target readers who are already interested in your field. For example, submitting articles to LinkedIn allows you to reach a professional audience, while Medium’s diverse readership spans various topics. Article submission sites can also lead to increased social shares, comments, and engagement.
Best Practices for Article Submission
To get the most out of article submission sites, you’ll need to do more than simply post an article and wait for results. Here are some best practices to maximize your success:
1. Choose Quality Over Quantity
Submitting high-quality articles is essential. Many sites have editorial guidelines, and those that don’t are still likely to attract readers who value well-written, informative content. Always focus on delivering value to the reader.
2. Optimize for SEO
Incorporate relevant keywords naturally throughout your article, especially in the title, headings, and opening paragraphs. Many submission sites rank well on Google, meaning that your optimized articles could appear in search results and drive additional traffic to your website.
3. Use Relevant Links Carefully
Some sites restrict the number of links you can include in an article. If links are allowed, make sure they are relevant and enhance the reader’s experience. Avoid over-linking, as it can detract from the article’s credibility and might lead to penalties on certain platforms.
4. Adhere to Platform Guidelines
Each article submission site has unique guidelines regarding formatting, word count, and promotional content. Review the guidelines carefully before submitting to ensure your article meets the platform’s requirements.
5. Promote Your Published Articles
Once your article is live, share it on social media, in email newsletters, and across other channels to maximize its reach. This will help drive traffic to the submission site and increase the chances of your article gaining traction.
Final Thoughts
Article submission sites are a powerful tool in a digital marketer’s arsenal, offering a straightforward way to expand your reach, improve SEO, and establish authority in your industry. By selecting the right platforms, focusing on quality content, and adhering to best practices, you can make the most of article submission sites as part of a broader content strategy.