There’s a version of you that never showed up.
The one who didn’t call back.
The one who ghosted.
The one who kept saying “I’m fine” until silence said it louder.
The Bad Friends Hoodie is Tfor that version.
Not to excuse it.
Not to glorify it.
Just to admit it.
We’ve all been someone else’s villain — even if we didn’t mean to be. We’ve all hit “ignore” on someone who needed us. We’ve all walked away when we should’ve stayed.
This hoodie doesn’t fix that.
It just says: “Yeah. That happened. And I know it.”
THE MEANING BEHIND THE FABRIC
The BadFriend Hoodie was created to wear the uncomfortable truths — the ones we usually bury under fake smiles, filtered posts, and “sorry I’ve just been busy” texts.
It’s not a branding statement. It’s a mirror.
We believe clothing can say the things we don’t always know how to put into words. This hoodie speaks for the people who are working on themselves… but still haunted by the versions they used to be.
It’s for the friend who went quiet.
The one who disappeared when things got hard.
The one who didn’t know how to show up, so they didn’t.
You don’t have to be proud of that.
You just have to be honest about it.
PRODUCT DETAILS
Built for comfort. Designed with meaning. Worn with intention.
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Material: 80% premium heavyweight cotton / 20% recycled polyester
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Fit: Oversized, unisex cut. Dropped shoulders. Deep front pocket.
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Feel: Thick, soft fleece interior. Heavy enough to feel like something.
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Colorways:
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Night Black — for everything left in the dark
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Ash Grey — for the things that faded slowly
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Crimson Fade (Limited Edition) — for the ones that ended badly
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Front Design:
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Small embroidered BADFRIEND™ text, center chest, tone-on-tone.
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Feels like a whisper. Meant to feel personal.
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Back Graphic:
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A cracked phone screen with the words:
“I left you on read / You left me unread.” -
Printed in a distressed, glitch-style font.
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Right Sleeve Embroidery:
“Not proud. Just honest.” — stitched in thread that nearly blends in. Like most regrets.
WHO IT’S FOR
Let’s be real: this hoodie isn’t for everyone.
It’s for the ones who are self-aware enough to admit they’ve been distant. Flaky. Cold. Self-protective to the point of isolation. Maybe it was burnout. Maybe it was fear. Maybe it was your own storm and you didn’t want to drag someone else through it.
Whatever the reason — this hoodie doesn’t judge you.
It just sits with you while you figure it out.
Wear it when:
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You don’t have the energy to explain yourself.
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You’re listening to songs that used to be “ours.”
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You’re walking home late, headphones in, replaying everything.
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You’re trying not to be that version of yourself again.
STYLE NOTES
This hoodie wasn’t made to trend.
It was made to mean something.
Style it your way:
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Go full emotional damage with distressed jeans, rings, and layered chains.
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Dress it down with sweats and a beanie — headphones on, world off.
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Use it as your statement piece under a long trench or oversized puffer.
Whatever your style is, the message stays the same.
THE BADFRIEND™ MISSION
We don’t make perfect clothes for perfect people.
We make real pieces for real people.
People who are working on themselves.
People who know they’ve made mistakes.
People who feel too much, and sometimes say too little.
The BadFriend jeans isn’t about branding or hype. It’s about the messy stuff in between: growth, guilt, distance, and trying again.
Not every story ends in a full-circle redemption arc.
Some just end.
And some leave you wondering who you were in someone else’s memory.
We made this hoodie for that feeling.
CARE INSTRUCTIONS
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Cold wash only – memories fade, but this hoodie shouldn’t.
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Hang dry – no shortcuts here.
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Do not bleach – we don’t believe in erasing mistakes.
LIMITED RELEASE
No restocks. No reprints.
Because some moments don’t get do-overs.
BADFRIEND™
This isn’t about being the bad guy.
It’s about being real enough to admit when you were.