Europe Pet Food Market Overview
Market Size in 2024: USD 35.6 Billion
Market Forecast in 2033: USD 63.2 Billion
Market Growth Rate: 6.1% (2025-2033)
According to the latest report by IMARC Group, the Europe pet food market size was valued at USD 35.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 63.2 Billion by 2033, exhibiting a CAGR of 6.1% from 2025-2033.
Europe Pet Food Industry Trends and Drivers:
Growing fast, the European pet food market is changing consumer expectations and buying patterns with ongoing pet humanization trends. Growing emphasis by pet owners on quality, nutrition, and safety is driving up demand for specialized diets that meet breed-specific needs, age ranges, and health issues. Companies are reacting by introducing custom solutions including premium animal proteins, functional botanicals, and superfoods that improve immune system, joint health, and digestive health. This changing environment is encouraging a move toward formulations backed by science, hence positioning pet food as an essential part of preventative veterinary care. While wet and canned kinds are becoming popular for their palatable and hydrating advantages, dry pet food still has the most widely preferred form because of its simplicity and lengthy shelf life. Conversely, sweets and snacks are becoming indulgent but focused categories that consumers are using for behavioral training and oral health needs.
At the ingredient level, sustainability and transparency are dual trends impacting product innovation throughout the European pet food market. Manufacturers are searching for plant-based options like legumes, grains, and vegetables to appeal to consumers concerned about the environment while keeping protein-rich content. At the same time, responsibly obtained animal proteins—including salmon, chicken, and new meats like duck or venison—are helping premium positioning and label claims relating to natural and hypoallergenic nutrition. Clean-label products, free from artificial additives and fillers, are gaining prominence, as consumers scrutinize ingredient lists with the same diligence applied to their own food choices. Mass-market products are maintaining volume sales through affordability while premium brands are claiming market share via innovation and perceived value, therefore reflecting this bifurcation in pricing dynamics. Market inclusion is helped by the availability of customized choices across price points, therefore broadening the consumer base in both suburban and city homes.
Driven by high pet ownership rates and quick digitalization of retail channels, the United Kingdom is spearheading regional growth. Increased disposable income and demand for organic and locally made pet food are supporting boutique and artisan brand expansion in Germany and France. Southern and Eastern European countries are seeing growing market penetration as awareness about pet welfare, veterinary nutrition, and responsible ownership strengthens through social campaigns and media influence. E-commerce platforms are expanding access to specialized diets and subscription-based delivery services, enhancing convenience for pet parents with busy lifestyles. Specialty shops and hypermarkets are increasingly vital in educating consumers across the continent through expert consultations, product demonstrations, and in-store specials. As emotional investment in pets as family members grows, the Europe pet food business is still changing as a health-driven, innovation-led, and emotionally resonant consumer group.
Download sample copy of the Report: https://www.imarcgroup.com/europe-pet-food-market/requestsample
Europe Pet Food Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Pet Type:
- Dog Food
- Cat Food
- Others
Breakup by Product Type:
- Dry Pet Food
- Wet and Canned Pet Food
- Snacks and Treats
Breakup by Pricing Type:
- Mass Products
- Premium Products
Breakup by Ingredient Type:
- Animal Derived
- Plant Derived
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Europe Pet Food Market News:
- April 30, 2024: General Mills announced the procurement of European pet food brand Edgard & Cooper. This purchase suits the company’s accelerate strategy emphasizing improving their core businesses, global platforms, and domestic brands to advance further in sustainable development and give value to investors. Also, Edgard & Cooper is famous for its organic and eco-friendly method for pet food with projected retail sales of around 100 million euros in 2023 throughout 13 markets.
- April 10, 2024: Nestle announced that it will build a new factory for pet food in Italy. For this, the company will invest 472 million euros in Mantua and is planned to open by 2027.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=9491&flag=C
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145