Business growth always depends on happy customers. If you are business has a number of satisfied buyers, you are already successful even if you are a small-scale local business.

In many aspects, buyers, whether prospective or existing, expect good behaviour and quality service. Also, timely response and speedy delivery are other important factors.

Let’s read all relevant and significant ways to keep business customers happy and grow faster.

Understand the importance of happy customers

Once you know how happy customers can help make a real difference, you will speed up your efforts. The following are the benefits happy buyers bring to your business.

• Referrals – Happy buyers tend to share about your business with their friends and family.
• Repeat purchases – Once the customer is happy with the performance of your product or satisfied with the service, a repeat purchase is your reward.
• Brand advocacy – Happy customers turn into loyal customers, and they defend your brand.

Customer retention is much cheaper than finding new ones. It can increase your business growth by up to 20% to 25%. This can happen if you succeed in retaining only 5% customers. Just imagine how much more you can earn if you can retain more.

Personalised attention is vital to make customers feel special

The more personal the experience, the longer your business journey with a customer. Everyone wants to fulfil specific needs through a product or service. If you take care of the individuality of every customer, you can gather a large number of valuable customers.

• Adaptive services – Services and product features should be adaptive as per customer requirements. Example: a business loan without a guarantor that can be customised as per the borrower’s needs. Repayment plan, interest rate, and all should be as per their creditworthiness.
• Customised communication – As per the purchase history and requirements of a buyer, you need to communicate about the relevant things. What you communicate can shape how your customers think about you.
• Personalised recommendations – This makes buying effortless for customers as you recommend what they already like. Whether it is the furniture type on an e-commerce website or the best restaurants in the city.

Role of customer feedback

Customers tell a lot about your product and help in improvement through their feedback. Always pay attention to what they say and be speedy in your response.

• Adaptive services – Services and product features should be adaptive as per customer requirements. Example: a business loan without a guarantor that can be customised as per the borrower’s needs. Repayment plan, interest rate, and all should be as per their creditworthiness.
• Customised communication – As per the purchase history and requirements of a buyer, you need to communicate about the relevant things. What you communicate can shape how your customers think about you.
• Personalised recommendations – This makes buying effortless for customers as you recommend what they already like. Whether it is the furniture type on an e-commerce website or the best restaurants in the city.

Responsible customers always leave feedback, and when they say something, listen to them. Their words may keep a secret to huge business growth.

Customer experience and business growth relate

Yes, exactly, they both relate as after all, every business exists for the customers and due to the customers only. Take care of their concerns, and you can be ready for a better tomorrow.

• Lower churn rate – Happy buyers do not leave you for other brands.
• Positive word of mouth – they spread positive vibes about your brand through their conversation in the community.
• Brand differentiation – Your satisfied customers differentiate you from others and prove the strength of your business.
• Greater lifetime value – Loyal customers tend to spend more over time, as they now know they have a place to stay.

Handle the complaints the right way

A good listener is always popular. In the business world, too, businesses that listen to their customers properly. Attentive and proactive businesses make their customers feel at home. Follow the tips below –

• Listen actively – Listen to the concerns of your customers actively. They love it when someone gives them attention. After all, it is human nature as well that makes people follow those who listen to them.
• Respond quickly – If they have any complaint, respond to it quickly. The response should not be automated, but also include a solution. Give them an actual solution.
• Learn from mistakes – If you missed providing a solution or skipped something, make sure you do not repeat that this time. Keep a record of all customers and ensure transparency.

Take care of employee happiness too

Your employees are always as important as customers. After all, it is due to them that your business can make efforts to keep buyers happy. To retain existing buyers, the business produces great products and services.

• Employee training – Train your employees to deal with customers better. The more knowledge and skills they have, the better the performance will be. Tell them how to handle rumours about the brand and how to maintain a good image.
• Healthy work culture – Happy employees always give their best for the growth of their employer. Suffocating and suppressing atmosphere only leads to clashes and controversies. Avoid office politics away from your business.
• Recognition programs – Hardworking employees should always get recognition, and that too at the right time. Just like loyal customers, you have loyal employees who stay with the business long-term, in fact, for life. Do not keep them in the dark and give them all the opportunities to shine.

Build strong customer relationships

The stronger the bond with the customers, the faster your growth. In fact, goodwill is beyond profit and other money-related concerns. Sometimes brands create such a strong connection with their customers that it stays beyond any commercial benefit.

• Make transparent communication – Keep things fair and transparent. The clearer you are in your terms and conditions, the better the communication will be.
• Offer post-purchase assistance – This gives a sense of security to your customers. They feel special and can find you as a support system, not just as a seller.
• Create a loyalty program – Loyalty programs always work. They keep people ready to stay long with your business. Rewards, discounts, give a reason to stick with you. If you are a finance company working as a business finance broker in the UK, offer extended loan deals from your panel of lenders. Introduce higher loan products to fund seekers and so on to retain valuable applicants.
• Be responsive and empathetic – Timely response and concern for customers’ concerns make people feel valued. This one quality can make buyers connect to your business emotionally as well.

Conclusion

Only happy and satisfied customers can ensure consistent growth for your business. This is why the commercial entities that establish themselves as renowned brands have all their strength in their customer. The more satisfied the buyers are, the better the chances of their loyalty.

The ways above make you aware of the right treatment a business should give to its customers. However, this does not mean avoiding business ethics and laws. A rational approach with transparency is vital to maintain good terms with prospective and existing buyers.