Are you planning to renovate your home, and make a blog out of it? It’s a great idea to share your home renovation journey, especially for those who have been putting off their renovations for a long time.
As a beginner, you might have some tips you can share based on your experience, especially for mistakes they should avoid. At the same time, you can collaborate with other bloggers for more creative ideas.
However, starting a home renovations blog can be overwhelming, so you should be prepared. In this article, we’ll give you some tips on how to start a home renovation blog.
1. Define Your Niche
Where do you want to focus on? Are you going to renovate your whole house, and blog every part of it? You can also just renovate kitchens, and accept commissions from other homeowners. In addition, you should also specify your focus, such as materials, whether it’s DIY or not, and how to manage storage.
Once you identify your niche, you can proceed with the panning process, and create inspirations using mood boards.
2. Choose a Catchy Blog Name
When choosing a blog name, you should take your time. You can either think about it during your planning process or spend a day or two just focusing on finalising your blog name.
Meanwhile, when thinking about your blog name, you should consider various factors, such as your niche, personality, target audience, and the tone of your brand. Additionally, you should add something that can spark curiosity or a call to action.
3. Select a Blogging Platform
Nowadays, you can easily find a blogging platform that has all the features you need. Some of these platforms include WordPress, Squarespace, and Wix. If you have tried blogging before, you may be more familiar with WordPress. On the other hand, if it’s your first time creating a blog, you should try Wix and Squarespace for a more beginner-friendly interface.
But no matter what blogging platform you use, the results are still the same depending on how you handle your blog.
4. Pick the Right Custom Home Builders
If you’re not going for DIY content, hiring the right custom home builders can guarantee the success of your home renovation. In choosing the custom home builders, you should consider many factors, including their previous work and work ethics, and don’t hesitate to ask for references. Besides, even if they have photos on their website or actual documentation, you should still contact their past clients to ensure that the project was a success.
5. Create a Content Strategy
Although you can start by giving tips and how-to guides, you might run out of content soon. So don’t hesitate to provide variations, like featuring mistakes you’ve made, budgeting, and reviews on the tools and materials you use.
Meanwhile, even though you need variation in terms of content, you should be consistent in the scheduling of your posts. Whether you promise your audience to post every Monday or every other week, you should stick to the plan to gain more readers.
6. Invest in High-Quality Photos
The content in the renovation blog requires high-quality photos, so you should invest in a good camera or smartphone. This allows you to feature the before and after shots, including your progress on your projects.
In some cases, especially if your content is about tutorials, you can also make a timelapse video of the white process, so your audience can witness how you did it.
7. Optimise for SEO
One of the most essential things when writing a blog is to know how to optimise for search engines. In doing so, there are many ways you can ensure that people can easily find your blog.
Here are some Search Engine Optimisation (SEO) techniques you should try:
- On-page SEO- the use of embedded SEO-friendly features, such as keywords, headers, and subheaders.
- Keyword Search- find relevant keywords usually used by people searching online.
- Alternative Text- use alt text when describing photos, and for easy access.
- Link Building- linking other blog posts with each other to increase the reach and engagement.
8. Promote Your Blog on Social Media Platforms
Utilise social media platforms by creating accounts under your blog name. Some of the most popular social media platforms are YouTube, Facebook, Instagram, and Pinterest. Every time you create a new post, you should share the link on these social media accounts. In addition, don’t forget to add photos and other content that can help with promoting your main blogging site.
9. Monetise Your Blog
At first, while establishing your blog, it’s fine to post without thinking about the money you can get from it. However, as you move forward with your projects, you should also start monetising your blog. Try affiliate marketing, Ad revenue, and sponsored posts, which can widen the reach of your blog. At the same time, the money you can get from your blog can also be used for your renovation costs.
10. Stay Consistent and Patient
When you blog, you should take some time to build your content and engagement. In doing so, you should be consistent with the schedule of your posts, and ensure that your content reaches your target audience.
Final Thoughts
Creating a home renovation blog is like hitting two birds with one stone. You improve the overall look of your home by gradually turning them into projects, and sharing your home renovation journey by sharing them in your blog.
ABOUT THE AUTHOR
Aliana Baraquio writes for Worthington Homes, the new Home Builder in Sydney NSW who makes major life milestones happen and stays with you through thick and thin. You can also find her trying out new recipes for barbeque and other grilled meals in her free time.